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|| News Item: Posted 2004-04-13

2004 Workshop & Luau details announced
By Robert Hanashiro, Sports Shooter

Photo by Robert Beck / Sports Illustrated

Photo by Robert Beck / Sports Illustrated

The Sports Shooter Workshop & Luau will be Held Nov. 5 - 6 in Redondo Beach.

THE Coolest Photography Event of the Year, the Sports Shooter Workshop & Luau, will be held November 5 - 6, 2004 at a new location: the Redondo Beach Marina Crowne Plaza Hotel.

The Workshop & Luau's principle sponsor is Nikon.

Continuing its tradition of offering a wide range of breakout sessions led by the top professionals in this business, this year's Luau will have 19 different classes. Topics range from the popular Sports Shooter Jedi Master Series to a discussion on ethics in photojournalism to location portrait lighting to digital work flow to going retro and shooting film (what's that?) to a freelancer's guide to business practices to tips on getting a job... just to name a few.

Most exciting is photography legend Bill Eppridge leading breakout sessions on "Picture Stories and Personal Projects" and the converting of the hotel's main ballroom into a basketball gym for Darrell Miho's hands-on class on "Sports Lighting".

Our main speakers this year are 2003 Newspaper Photographer of the Year Rick Loomis of the Los Angeles Times and Washington D.C. - based freelance photographer Matt Mendelsohn.

Both evenings will have one-on-one portfolio critiques with The Luau faculty and staff as well as area photographers and picture editors.

There will also be an expanded trade show, with several of the photo industry's top companies already committed to attend. As of this writing Nikon, Samy's Camera, Mamiya, Penn Camera, Lightware, Robert's Distributors and Hoodman will be participating in this year's Luau trade show. These companies and several more will be showing off the newest in photo and digital equipment, as well as offer "show specials".

Registration fees for this year's Sports Shooter Workshop & Luau is $125 for members ($150 for non-members); full-time college or university students registration is a non-fundable $25. Registration fees are payable by check or money order.

Besides the line up of featured speakers, breakout classes, portfolio reviews and trade show, there will be several other activities that will be announced over the next couple of months. One will be the annual Sports Shooter Portfolio Competition, which will be judged in an open session during The Luau.

If you have never attended a Sports Shooter Workshop & Luau, it is a weekend filled with information, inspiration, enlightenment ... and great fun!

We ask that all of our participants (including our speakers and staff!) don Hawaiian wear during the weekend.

This is the 4th year the Workshop & Luau has been held. It started out as a small workshop for students and the first year, attracted 65 people. Last year attendance topped 430.

The Sports Shooter Workshop & Luau is a labor of love for the small group of people that plan, organize and host it and would not be possible without these people's selfless hard work, dedication and desire to "give a little something back to the profession".

Also without Ron Taniwaki, Bill Pekala and Nikon's support, The Luau 2004 would not be possible.

A special room rate of $99 a night at the Redondo Beach Crowne Plaza Hotel as been arranged by Nikon. When you make your reservation, be sure to mention you will be attending the Sports Shooter Workshop & Luau to get this special room rate.

(Note: There are a set number of rooms at this special $99 rate and they are available on a first-come-first-served basis. Please do not make a reservation at the hotel until you have received your final Workshop & Luau Registration confirmation.)

For reservations and more information about the hotel and the area:

There is a limited number of spaces in this year's Luau ... sign up is on a first-come-first-served basis. As the immortal Mongo Johnson is famous for saying: "If you snooze, you lose!"

Photo by

Rick Loomis


Rick Loomis, Los Angeles Times
In 10 short years, Rick Loomis has ascended to the top of photojournalism. His travels and assignments have all been the major catch phrases of journalism the past several years ... 9/11, war, Afghanistan, Iraq, revolution, Israel, AIDs, Haiti.

Rick will take us along his journey from a high school internship at the palm Beach Post, to college at Western Kentucky and stops in Colorado Springs, Ft. Wayne, Indiana, Seattle and eventually Southern California where he is currently a staff photographer at the Los Angeles Times.

In 2003, Rick was named the Newspaper Photographer of the Year, as well as the California Press Photographers Association Photographer of the Year.

Rick will lead us through his career with his photographs and words in what should be a memorable and inspirational talk. He will also offer his thoughts and advice for students and photographers just starting out in the profession.

Matt Mendelsohn, freelance photographer
Let's say you were a concert promoter and you were trying to stage a show called "The Greatest Legends of American Blues Music." But for some crazy reason you put an age limit on the performers-- only artists under 30. Well, you don't need to be B.B. King to realize that you've just eliminated every single legend of American Blues music.

Matt Mendelsohn thinks a similar crime is happening all around us in photography. Our current obsession with all things digital--gear, gear and more gear--is making us loopey. This buffer lets me shoot 57 consecutive frames!! This card holds 799 images!!! I can fix that composition in Photoshop!! Was that 1Ds or a D2H?? WHO CARES!!!!!!!!

Photo by

Matt Mendelsohn
Digital is simply a process. They say ya gotta dance with the gal that brung 'ya. Well, what brung us to this point has always been light, composition and subject. It worked for Matthew Brady, it worked for Robert Capa and it still works for James Nachtwey. So let's all slow down a bit, turn that drive to "single," and think about why, for god's sake, we're taking that picture. ("I had room on my Compact Flash Card is not a correct answer.)

Matt Mendelsohn was a contract photographer for USA TODAY during the 1990's. He was the news photo editor for that paper and became Director of Photography of USA Weekend. He started his career in the 1980's at UPI. He is currently working on a book project with his brother Daniel, traveling the world to find survivors from one tiny Jewish town in Poland. And yes, he still shoots film. God help him.

My Big Fat Greek Olympics
Panel moderated by Peter Read Miller, Sports Illustrated
Did the Olympic Stadium blow up? Heck, was construction completed in time for Opening Ceremony?

There has not been an Olympics as widely debated or as hotly criticized as this summer's Athens Games. From the threat of terrorism to world records being set, this Olympics is destined to make news and become the most memorable in recent years.

Peter Read Miller will moderate a panel of photographers that covered the Athens Games, showing all of the action, emotion and behind the scenes features ... as well as tell the stories behind the photographs.

FRIDAY November 5:

Rod Mar, The Seattle Times

When Rod Mar was seven years old, he wanted to grow up to be New York Knicks' guard Walt Frazier.

Well, since he stopped growing a full foot shorter than the average NBA guard, Rod decided to pursue different goals, but his love of basketball remains to this day.

As a sports photographer for the Seattle Times, Rod has covered every level of basketball from youth hoops to the NBA Finals, bringing readers both powerful action and his trademark storytelling images. From the baseline in Seattle, he figures he has as many images of Gary Payton as he does of the ever-present "ref's butt".

But Rod is not always behind the camera, either. As one of the top high-school basketball officials in the state of Washington, he also has had the privilege of BEING that "ref's butt" in the way of his fellow shooters who cover games where he's blowing the whistle and wearing the stripes.

This Jedi Master breakout promises not only tons of useful information on shooting basketball from the floor, but also setting up and placing remotes, as well as editing your images for maximum storytelling impact.

As well, Rod will use a mock-basketball court to demonstrate how he covers a game, and promises to also reveal some secrets of officiating and "how to avoid ref's butt" in your pictures.

If you've attended Rod's sessions before, you know you're in for an informative and FUN time.

Speedlights to Speedos: Sports Lighting 101
By Darrell Miho

You just got assigned to shoot a prep basketball game, but they play in a cave? After this class, conducted by Darrell Miho, formerly a Sports Illustrated lighting tech, that won't be a problem.

Darrell will show you how to light the darkest gyms using everything from Speedlights to Speedotrons. We're even going to bring in a basketball hoop and hardwood floor for show and tell!

The emphasis in this class will be on lighting small venues using Speedlights, battery operated strobes and small monolights. If you're looking to learn how to light an arena, sorry, but Staples Center was booked with some basketball team that wears purple and gold. But if you want to learn and see how you can light your local high school, juco or small college gymnasium, you're in the right class.

We will turn part of the Crowne Plaza ballroom into a basketball court to have a live demo of what we're talking about.

We'll also talk little bit about using more powerful strobes like Speedos and Dyna-Lites, and we'll have some of that gear on display too. But the majority of material will cover the small stuff --- set ups that you can do in an hour or less. So bring your pad and pens ... no, a quiz will not be given! ... you're sure to want to jot down notes and diagrams of this unique and informative session.

After several years of hanging from catwalks, pulling loads of Speedotrons up and down the stairs of such arenas as The Fabulous Forum, the Kingdome, the LA Sports Arena, Pauley Pavilion and the Summit, Darrell is currently a photographer and creative director of the eyeScream Factory.

Doing Digital: It's Now All About Quality
Reed Hoffmann, Blue Pixel

Ok, we've all been "doing digital" for at least a few years. We can make a frame. We can get it transmitted to our paper or burned onto a CD. We can crop it, caption it and tone it. Well, sort of.

But what is that next step?


For digital evangelist Reed Hoffmann, this breakout session will be about "Getting better quality, faster --- the latest, greatest and best ways to get your images turned out with high quality."

For years photographers were satisfied with the trade-off digital brought us: potential quick turn - around of images but the quality just wasn't on par with film.

Well those days are over baby! With the newer, bigger file, faster professional SLRs, there is no reason for photographers and publications to compromise.

For those of you that have seen Reed's presentations first-hand (at workshops like last year's Luau, the Atlanta Photojournalism Seminar or through Blue Pixel) then you know that he will take you through the sometimes tangled road step, by step and leave you with a vast amount of knowledge and the thought: "Hey, why haven't I been doing it like that before?"

Reed will make this class "work flow centric" --- concentrating on the techniques, tricks and tips you never knew about digital editing and work flow.

A newspaper photographer for more than 20 years Reed is now a successful freelance photographer based in Kansas City specializing in editorial and outdoor photography. In 1997, he oversaw the Rochester Democrat and Chronicle's successful transition to digital photography, making it the largest paper in the U.S. to be all - digital at that time. He is a partner in Blue Pixel, a digital photography consulting firm.

Light Painting: Where Lighting Began
By Dave Black

Photo by Dave Black

Photo by Dave Black

Light painting
Have you ever wondered where lighting began? Does light really travel in a straight line? Are strobes the only way to control light in photography? Can I light a complex scene for under $25? Come to Light Painting: Where Lighting Began and get some answers to these questions and many more.

This breakout session will teach you the technique of Light Painting using mobile light sources and long exposure times. Our 90 - minute breakout session will be divided into 4 segments:

1. A 30 minute presentation of step by step images and procedures showing how to execute both basic and complex Light Paintings.

2. A 15 - minute basic demonstration ... the "still life".

3. A 30 - minute complex demonstration ... the "model" ( hopefully Jessica and her surfboard !)

4. A 15 - minute ..." COME ON DOWN ! ".Bring a flash card for this segment as I will select some individuals from the class to come up and give it a try. Those " Lucky " individuals will load their flash card into my camera, pick up the lights and LIGHT PAINT the subject while we all watch for the image on the TV screen.

I promise you this will be a real education and a good time. So sign up today for Light Painting: Where Lighting Began ... and bring your flash card!

Get Off That Computer & Back To The Light Table
Robert Beck, Sports Illustrated

Everybody is using the same camera these days. Nikon digital or Canon digital. Nikon lenses or Canon lenses. Robert Beck says he won't argue the importance of the development of digital photography nor dismiss the FACT that digital photography is the future of our business.

He adds that he won't even complain about not being a digital baby...much less a digital guru.

But boys and girls, ladies and gentlemen, and all of you digital darlings: film is still an option!

Labs will still process the stuff. Process Polaroid yourself! And if you get the Digital Jones ... scan it into your box and do all of that Photoshop stuff to it.

Hit Robert's breakout session and check out some alternative ways to shoot your sports. Lomo cameras. Holgas. Holgas with flash! Crown Graphics. Speed Graphics. Sepia toned Polaroids (Sports Illustrated just ran one on the cover of a Golf Plus issue). Black & White p/n film. Panoramas? How about Russian-made panorama cameras! He has and will show them all.

If you want to have 90 minutes of F-U-N while you're educated, enlightened and energized, take this class. (However, Robert makes no promises that he won't bring a surfboard or that 10-foot pool cleaner pole he used during his talk at last year's Workshop & Luau!)

Robert sums it up with this: "If you have an older camera, bring it with you and share it. Come think outside the box with us!"

Robert Beck is a staff photographer with Sports Illustrated. He started off as a high school teacher and decided that a way-cooler job was shooting surfing photos, though he admits that this might say more about his love for surfing than the teaching profession.

Photographer Websites: The Good, The Bad, and the Just Plain Wrong
Jason Burfield & Grover Sanschagrin of

When it comes to food, movies, and web sites, everyone's a critic. But are all opinions valid? Is 'how it looks' more important than 'how it works'?

During this breakout session we will establish a set of criteria that you can use to judge whether or not a web site is effective. Without getting too technical, we'll discuss some very basic (and commonly overlooked) concepts that, if used properly, can enhance the effectiveness of a website.

A few weeks before the Luau, people registered for this breakout session will fill out a little online questionnaire and will be asked to supply some links to a few of their favorite (and not-so-favorite) web sites. We will then review as many of these web sites as possible during the breakout session - and apply our set of criteria to them in order to judge their effectiveness.

We'll also share some interesting learning experiences we've had during the process of building, maintaining, and expanding since the site's launch in June, 2002.

Videojournalism: Video Basics for Still Photographers
Al Seib and John Vande Wege, Los Angeles Times

The grand experiment of combining print and broadcast journalism continues at the Los Angeles Times. It began three years ago with one person and one camera. Now, despite an organizational chart that looks like a Bill Parcells play diagram, the Multimedia Initiative is producing content that brings the printed word to a whole new audience.

How do we determine what stories get the video treatment? Can a photographer really shoot stills and video at the same time? What are color bars, time code and mic attenuation-and do I really need to know? What do I do with 32 hours of footage and a 5000 - word story? These questions and more, and maybe a few answers, will be covered in this 90 - minute session.

You want examples? John and Al will have plenty to show --- from Iraq, Africa and Panama to the Pacific Coast, the marshes of New Mexico and Hollywood's backyard.

See and learn not only how the story was acquired but how it was delivered. Combine creativity and an instinct for storytelling with a knowledge of the technology and you too can get the strange reactions when telling people you produce video for a newspaper.

John Vande Wege has been in the business of producing video for news stations and corporations since the Betamax was cutting edge technology. Al Sieb is a staff photographer with the Times and has embraced video and has incorporated it into many stories he has shot for the paper.

Editing & Assembling a Killer Portfolio: Effective techniques for getting your foot in the door
Eric Risberg, The Associated Press & Alan Greth, D.O.P Contra Costa Times

Many believe that landing a job is simply a matter of putting the portfolio together, shipping it off, and waiting for the phone to ring. In this presentation, you will learn from two veteran photojournalists that creating a portfolio is just one part of the process - the way it's put together is what makes the difference.

Often the simplest mistakes, such as the wrong format and improper presentation, keep your work from getting a close look. You'll learn how to put together a portfolio that helps land that job and makes your work stand out from the rest of the pack. Hear what formats work and don't work. See what presentations get the most attention and how they can lead to getting the job.

Both Alan and Eric have looked at perhaps a few thousand portfolios in their many years of work. Hear their observations from both the perspective of a director of photography and staff photographer who has coached others.

SATURDAY November 6:

Picture Stories & Personal Projects
Photo by Bill Eppridge

Photo by Bill Eppridge

Robert Kennedy
Bill Eppridge, Sports Illustrated

Bill Eppridge is an international, award winning photojournalist of 35 years with National Geographic, LIFE, People, and Sports Illustrated magazines. Eppridge's unique style of documentary photography brought him history-making assignments as diverse as the wars in Panama and Vietnam, the original Woodstock concert, Robert Kennedy's last campaign, and the America's Cup.

His landmark photographic essay on drug use, "Needle Park - Heroin Addiction" won the Headliner Award and the story later inspired a motion picture, 'Panic in Needle Park' starring Al Pacino.

As a Sports Illustrated photographer, Eppridge has covered nearly every Winter Olympics since Lake Placid, and the last six America's Cup campaigns. His sporting essays have taken him around the world, from Africa to Vermont.

Throughout his career Eppridge has been a respected force in training a new generation of photojournalists at the University of Missouri Photojournalism Workshop, as well as at the Eddie Adams Photography Workshop, Photography at the Summit, and the Sports Photography Workshop.

His work has been exhibited at Visa Pour L'Image in Perpignon, France, and at numerous galleries in the United States. Books include 'Robert Kennedy: The Last Campaign', 'Jake' and 'Upland Passage'. Many of his famous images are published in 'The Best of Life,' and 'Great Photographic Essays.'

Eppridge's photographs of the Beatles first U.S. visit are currently touring in a major joint exhibit with CBS. The show is now at the Smithsonian Museum of American History in Washington, D.C., and at the Museum of Television and Radio in New York City. His images depict the Beatles --- young, exuberant, always upbeat. "I shot photographs, they shot quips, and history shot us all into the record books," recalls Eppridge.

Photography 9-1-1: Giving Your Photography the Heimlich Maneuver
Trent Nelson, Salt Lake Tribune

This one's all about thinking outside the box.

Photo by Trent Nelson / Salt Lake Tribune

Photo by Trent Nelson / Salt Lake Tribune

John Stockton
Bored stiff covering your fifth straight Melon Days parade? Are you shooting every single basketball game from the three-point line? Wondering how to easily create composite photos and multi-image panoramic? Want to learn how to combine sound with your photographs? We've crammed it all into this ninety-minute course led by Salt Lake Tribune chief photographer Trent Nelson.

To be successful, your photography needs to be memorable and fresh. This breakout session will splash some water in your face and wake you up to creative possibilities you haven't yet considered.

And all egos will be checked at the door. Attendees will learn as much from the unseen failures as they will from the familiar successes.

Other topics:
- Finding inspiration and ideas.
- Risk-taking.
- Seeing in patterns.
- Looking for the telling details.
- Cleanliness is next to Godliness.
- How to shoot and work with multiple photographs.
- Live demonstrations on creating large composite images, even on deadline.
- Live demonstrations on recording and working with audio.

Each attendee will receive several random prescription-strength medications to take before the session begins to help us on our journey to a far-out photographic experience. Bring your own glass of water.

Photo by Brian Davies / The Register-Guard

Photo by Brian Davies / The Register-Guard

Logan Russell, 1, gets the inside scoop as the University of Oregon tennis team confers during practice. Logan, the son of head coach Chris Russell (right), keeps an eye on all the activity from his favorite spot in the team's ball basket.
Community Journalism: Pursuing passion in small-town photojournalism
Brian Davies, Eugene Register Guard

We'll explore all the pitfalls of small-town photojournalism and how to maximize the potential of every assignment.

We'll talk a little about avoiding burnout or that dreaded feeling that you are in a rut from which you cannot escape.

We'll talk about keeping passion and creativity alive and nurturing your inner desire to be shooting "important" assignments by making everything you do the most important thing you do.

We'll talk about all the techniques that can take a mundane assignment to the next level using light, perspective, and good old-fashioned perseverance and determination.

Brian Davies got a degree in journalism from California State University, Fresno in 1992 and began his career at the 23,000-circ. Marysville Appeal-Democrat. He was recognized four times in the Pictures of the Year competition for community assignments. In 1999, Davies moved to the 75,000-circ. Register-Guard in Eugene, Oregon where he has continued his love of community photojournalism by pursuing meaningful stories in Eugene and surrounding rural Oregon. Davies lives in Eugene with his wife Judy and son Lewis, 8

Got Ethics?
Scott Sommerdorf, San Francisco Chronicle

What can we do to keep what we value? What pressures in our business entice good photographers --- or writers for that matter --- to step over into the dark side? How do the best in the business handle themselves on assignment?

There is a lot to learn here, and we'll have a chance to hear the opinions and views from the best in this "live message board."

We'll have a panel of respected journalists to field your questions, provide insights, as well as give you all a chance to vent your spleen. Given the lively debates on "the board", this should not need much coaxing.

Scott Sommerdorf, former staff photographer and director of photography of the San Francisco Chronicle, will do his best impression of an evil schoolteacher / moderator. He says he will "keep things ON TOPIC as we examine what's going on within the biz."

Scott may not slap your knuckles with a ruler, but this is bound to be an insightful, pro-active, discussion about what's going on in our industry.

ROAD WARRIOR: A Survival Guide for the Working Photographer
Jack Gruber, USA TODAY

From Iraq to the West Bank to Afghanistan to the mean streets of ... San Francisco (???) ... Jack Gruber will show and tell what it takes to prepare physically, mentally and equipment-wise in these days of high tech and limited airline overhead space.

How to prepare yourself and decide what to take and what to wear in the desert ... or at 24,000 feet in the back of an Air Force fighter jet? And just how do you hot-wire a tank's battery so you can play "Tenacious D" on those powered speakers? And how does Jack get so much into that Lightware Digital Backpack? That alone will be worth the price of admission!

Jack, a staff photographer with USA TODAY, has covered wars and conflicts, as well as Super Bowls, , Olympic Games, NBA and Stanley Cup Finals and a one-room school house in Montana for "The Nation's Newspaper". And each assignment is different and what you need and how you get it there is often different too.

Learn the "fine art" of packing for an assignment --- AKA: how to get that 300mm, 400mm and 600mm to the game in one piece. Transmit photos via cellphone from the back of Grover's car heading down the 101? Not a problem dude ... Jack will show you that too.

But surviving these days isn't just about technology and what gear to take or which flack vest will stop a sniper's round ... it's thinking, finding an emotional balance in your work and your life, learning when to stick your camera up to make a frame (or better yet, knowing when to keep your ass down) and it's about finding the best burritos and BBQ!

Super Bowls. NBA Playoffs. NCAA Championships. The Summer Olympics. For the past several years for photographer Rhona Wise it's "Been there. Done that."

But her current endeavor is something even more interesting, if not more challenging: Coordinating sports coverage for the fledgling (at least in the U.S.) European Press Association.

Rhona will talk about her work in the field, covering some of the top stories (both news and sports) of the past several years as well as talk about the development of a "new" wire service in the U.S.

Prior to joining EPA, Rhona was a freelance photographer where her work has been published in the top newspapers and magazines worldwide.

Brad Mangin

Brad Mangin will be conducting the Baseball portion of the Jedi Masters Series at the 2004 Sports Shooter Workshop and Luau.

Mangin has turned his passion for the game of baseball and the San Francisco Giants into a career in photography that revolves around our national pastime. Mangin is always happiest when he is sitting is his lower box seats that at SBC Park in San Francisco that he shares with three other season ticket holders/photographers or one of his favorite shooting positions at the yard.

Having a passion for shooting something you love and appreciating the game for what it is will be some of the aspects of photographing baseball that Mangin will touch on during his class.

Looking at the light, studying a batter's swing, shooting from different angles and paying attention to backgrounds are some of the topics that will be discussed.

Mangin will also explain how to please your editors with your take from the ballpark whether you are shooting Little League for the San Ramon Valley Times, spring training for the Upper Deck Company, regular season Giants baseball for Sports Illustrated or the World Series for Major League Baseball.

Brad Mangin is a freelance photographer in the San Francisco Bay Area who shoots baseball regularly for Sports Illustrated and Major League Baseball.

Instructor: Robert Hanashiro, USA TODAY

Shooting a football game, whether its preps, college or the NFL, is really pretty easy.

Say what?

With today's auto-focus, 8 - frames - per-second, super telephoto lenses, we can all go out and be Peter Read Miller.

Well, that's what a lot of people think.

But what is it that separates the truly great sports photographers like PRM, Rod Mar, Bob Rosato, Robert Seale, Mark J. Terrill, et al from the rest of us schlubs?

It's knowledge of the game. An awareness of what is going to happen next ... and getting there. Having the vision to know what lenses to use and when. How to REALLY use light. A willingness to take chances (and pulling it off!!!). And yes ... pushing the damned button at the right time.

While no class can give you all of those skills in just 90 - minutes, what will do is explain and show how you can move your football photography in that direction.

High impact action. Subtle features. Emotional reaction. And something that is a pet peeve of Hanashiro's: getting the right story-telling image to your publication will all be discussed.

Robert Hanashiro began his career on the high school football fields of Fresno, Calif. and eventually found his way to USA TODAY where he has been a staff photographer since 1989. He has covered numerous BIG games ... and many not so big. This session is guaranteed to not only inspire you to run out and try out new techniques for covering sports ... but also to change the play list in your iPod.

'Nuf said.

A Hitchhikers Guide to Traveling the Freelance Highway
Rick Rickman

We all know that photographers, great as they are, are lousy businessmen. How does one do better than just tread water in this day and age of the shark - infested oceans of rights-grabbing contacts, low day rates, less assignment work and you want to buy that fancy new digital whatever?

This 90 - minute class on developing healthy business practices and attitudes will cover:

1) How to effectively register your copyright and officially protect your creative work in a way that really benefits you.

2) How to establish a business model that will generate income for you and help keep you fiscally solvent.

3) How to establish what your bottom line fee must be and how to generate more money from what you shoot.

4) How to stay in business when all around you are failing.

5) The do's and don'ts of good freelance business skills.

6) How to generate and sell your story ideas.

Rick Rickman is a freelance photographer based in Southern California and a noted "smart business practices" guru and evangelist. He has been published in most of the top magazines in this country from Newsweek to Sports Illustrated to National Geographic.

Modern Lighting Techniques
By Robert Deutsch & Dan MacMedan, USA TODAY

Photo by Bob Deutsch / USA Today

Photo by Bob Deutsch / USA Today

Harrison Ford
Are you fascinated by the sculpting of George Hurrell in the 1930's? Marveled at the moments captured by Richard Avedon in the 60's? Recognized the techniques from Annie Liebowitz in the 80's?

How many of you lighting junkies took Robert Seale's awesome 'History of Lighting' class at last years Luau?

Well, what are photographers doing now?

We'll break down and de-mystify the various gimmicks, gadgets, and gear that those waaaay overpaid fashion magazine photographers who wear berets and speak in fake accents use these days. See how you can apply them to your work whether you're shooting Tom Cruise or the 'Chef of the Week'. We'll pack as many tips, tricks, and techniques as we can into a fast-paced 90 minute class. We'll explore different sources of light, and what to do with it once you've got it.

We'll tell you what's cool, what's hot, what's rented, what's bought. But don't even think of bringing your Vivitar 283 and asking what color to turn the dial to. When you're done here you'll either run screaming for your Holga, or be selling your first born for a set of strobes.

Robert Deutsch is a staff photographer with USA TODAY based in New York and Dan MacMedan is a contract photographer for USA TODAY in Southern California. Between the two, they have photographed some of the top celebrities, athletes and personalities for "The Nation's Newspaper".

Get a job! Twelve-Step Plan for Finding Your First Job
Rick Meyer, University of Southern California

Sure, having a Polaroid camera and a half-dead pony is one way to break into the photo business. It might build character and put some dollars in your pocket. Why not bypass all the heartache, frustration and failure and try my 12 - step plan toward getting your first job?

Learn tasks, skills and goals that you should achieve every month before you are graduated.

Turn your talent, drive and determination into job offers.

Ever feel like your Journalism education is a half-empty glass? I'll tell you how to supercharge your career.

Topics include: Working with "your" reporter. How to stay out of jail. Photographer's lingo. Things that waste a photojournalists' time. Editors, designers, art directors and other nut cases that can ruin your career. Think like a reporter and editor. Professional tools and tricks. Recognize your competition and beat them.

My materials have been borrowed from the greatest minds in the business. Find the answers to your career questions in one short 90 - minute session.

Learning from your mistakes is smart. Learning from other's mistakes is brilliant.

Rick Meyer, after a successful career as a staff photographer with the Los Angeles Times, is now on the journalism faculty of the University of Southern California.

Photographer Websites: The Good, The Bad, and the Just Plain Wrong
Jason Burfield & Grover Sanschagrin of

When it comes to food, movies, and web sites, everyone's a critic. But are all opinions valid? Is 'how it looks' more important than 'how it works'?

During this breakout session we will establish a set of criteria that you can use to judge whether or not a web site is effective. Without getting too technical, we'll discuss some very basic (and commonly overlooked) concepts that, if used properly, can enhance the effectiveness of a website.

A few weeks before the Luau, people registered for this breakout session will fill out a little online questionnaire and will be asked to supply some links to a few of their favorite (and not-so-favorite) web sites. We will then review as many of these web sites as possible during the breakout session - and apply our set of criteria to them in order to judge their effectiveness.

We'll also share some interesting learning experiences we've had during the process of building, maintaining, and expanding since the site's launch in June, 2002.




Matt Mendelsohn

Rick Loomis

Robert Beck

Trent Nelson

Jack Gruber

Peter Read Miller

Bill Eppridge

Rick Rickman

Brian Davies

Grover Sanschagrin

Jason Burfield

Dave Black

Brad Mangin

Rod Mar

Bob Deutsch

Eric Risberg

Alan Greth

Reed Hoffmann

Scott Sommerdorff

Darrell Miho

Rhona Wise

Related Links:
2004 Luau registration form
2004 Luau promotional video

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