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|| SportsShooter.com: Member Message Board
For those selling prints over the web...
Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 1:18 PM on 01.16.04 |
->> For those who sell prints on Shutterfly, Printroom, or something of the sort....
Some people have told me that by NOT offering 4X6 prints on my web gallery, I might increase my profits. They say if I offered only 5X7 and larger, people would be forced to pay the higher price... I'm pretty iffy about it, because 4X6 are my biggest seller's right now...
Does this make sense to any of you? Do any of you NOT offer 4X6 prints? If so, why? and how's it been working for you? what are your thoughts about it?
Thanks
Robert |
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Clark Brooks, Photographer, Photo Editor
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Urbana | IL | USA | Posted: 1:41 PM on 01.16.04 |
->> Robert -
It would be more profitable if you dropped the 4r size on a per print sale basis since usually the margin is higher.
What is in question I think is if you drop 4x6 prints how would that affect your sales volume? Obviously, the volume of your 5R will increase, but it would be a bad expectation to think all of the sales would shift to that size.
So the next question is for say a 10-20-30% loss in total sales would the revenue shift be profitable?
Would the change in service leave room for a competitor current or new to take some of your marketshare?
If I was doing everything myself I might consider it discontinuing the size. However, if I was like many who use Printroom or Ofoto or the likes, then I would leave alone it since I'm not having to worry about fullfilment. |
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Dave Amorde, Photographer
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Lake Forest | CA | USA | Posted: 1:48 PM on 01.16.04 |
->> Why don't you just raise the price of the 4x6, thus increasing the perceived value of the 5x7?
In any case - taking an option away from a customer is rarely a good thing, as long as the customer is willing to pay for it. |
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Mike Leakey, Photographer
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Noblesville | IN | USA | Posted: 2:02 PM on 01.16.04 |
->> I've wrestled with this same issue. My current thinking is that I need to continue selling the 4x6's (but I could change my mind at any time).
I use printroom.com (which I'm very happy with) so I don't have to worry about the printing issues.
Here are the pros and cons as I see them:
Pros:
1. 4x6's can be added to a photo album or scrapbook easier than larger prints. My experience is that this leads to multiple print sales. I don't get nearly as many multiple print orders of 5x7's and 8x10's. Of course this could change if I didn't offer 4x6's.
2. 4x6's are $0.39 at printroom.com so I can set my prices such that my margins are highest on this size without the prices appearing out of line.
Cons:
1. People view 4x6's as "snapshots" and this may diminish the perceived quality of the images. Offering only larger prints may lead people to understand that this is a premium product and be more willing to part with their money.
2. Many people believe that if someone wants a certain picture of their kid they're going to buy it regardless of the price and that by offering larger prints you force them into a premium product. |
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Mike Leakey, Photographer
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Jason Jump, Photographer
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Humble | TX | USA | Posted: 3:21 PM on 01.16.04 |
->> I have also received the advice that I should drop 4x6 photos from my list. However, I would say that at least 90% of my photo sales are 4x6. I wouldn't survive if I didn't offer 4x6 photos.
But I do agree that 4x6 photos are a pain in the behind to work on and print :)
I'm just not sold yet on dropping 4x6 photos, but that's just my .02 and some people probably think it's not worth that much :) |
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Alan Look, Photographer
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Bloomington | IL | United States | Posted: 3:27 PM on 01.16.04 |
->> Not sure the math works out in my case. $x's from the lab are very inexpensive. Get above that and the price difference starts dropping tremendously in percentage points. Not to mention the stayflat mailers get pretty expensive if you get over a 6x8. Mailing fees also increase.
I'd have to dit down and work out the math, but I don't believe it. Total cash flow would be greater, but total profit????? |
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Richard Orr, Photographer
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Longmeadow | MA | USA | Posted: 3:43 PM on 01.16.04 |
->> Robert,
I generally dont sell 4x6's, unless its a special request. As a result, 68% of my sales units are 5x7's. Customers will generally go for "the best value" in thier minds. In other cases, the customers are cheap. Finally, there are the parents that want to buy 40 4x6 prints of their kids to fill out an album. Each customer needs to have thier needs addressed.
If you print your own 5x7's the price is very cheap; about $1.45 in the mail. That means you are making about $10.50 per 5x7 (if you charge $10. plus $2.00 shipping)
Assume that I sold 4x6's for $5--which is a stretch. The cost to print them would be about $1.00 in the mail. You would clear about $4.00 per unit.
The math is pretty simple. You would need to sell about 2.5 times as many 4x6 as you do 5x7s. Assume that you ARE printing yourself, the time to set up and print a 4x6 versus a 5x7 is nearly the same. It can become a nightmare.
There are those out there that print only sheets of 8x10.
Keep in mind that the "profit" of which I speak is NOT the bottom line...but you all knew that.
The other issue is that you cant charge enough for 4x6's to make a living off them. In this geographic area I would imagine that $5 is the high end for a 4x6; but the 5x7 can easily pull twice that. Of course your mileage will vary.
I can get more specific in a private email if you wish. |
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Phil Wever, Photographer
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Aurora | IL | USA | Posted: 3:44 PM on 01.16.04 |
->> Robert,
We don't sell 4x6 prints on our site. (printroom.com) For this reason, there is no preceived value to them. 4x6 prints are what most people get when they get their prints back from the lab at Walgreens etc. |
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Pablo Galvez, Photographer
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Calgary | AB | CANADA | Posted: 3:58 PM on 01.16.04 |
->> Robert,
I don't even sell 5x7's on my site. Minimum package is either one 8x10 or two 5x7 or three 4x6 of the same image. One of the deciding factors was that the lab I use only prints for me in 8x10 units so for me to print a 4x6 costs me the same as an 8x10. I could switch labs, but the quaility is second to none.
Never had any issues with the pricing. $15 USD is the minimum package you can buy on our website. Add in GST and shipping and it's about $20 USD.
I use photoreflect and don't mind it. It seems to load pretty slow but that is probably because of all the images.
During events (on-site ordering) I still only offer 8x10 units as my minimum package. Nobody has had a problem with it so far. |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 4:01 PM on 01.16.04 |
->> Ok,
I'm looking at one of my better monthly Remittance Reports from Shutterfly.com. NOTE: This is one of the better months I've had so far.
Sept. 2003
Total prints by size.
4X6- 635
5X7- 63
8X10- 17
11X14- 0
16X20- 1
20X30- 4
Also note that 90% of what I sell is of high school sports action to parents. The remainder being a few weddings, and senior/family portraits.
So obviously I sell LOTS of 4X6 prints. I'm charging double for 5X7s. In more recent months I've seen 5X7 Prints become more popular.
So it's hard for me to get rid of the print size that is soooooo popular. But, I just wonder if parents would jump up to the 5X7s.
Please, keep the ideas coming. |
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Richard Orr, Photographer
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Longmeadow | MA | USA | Posted: 4:15 PM on 01.16.04 |
->> Robert,
One way to find out is to do a few events/games and sell 5x7's as the lowest product. Or establish it as a better price point (increase the 4x6 to where making the leap to a 5x7 is marginal.)
OR....you can find out WHY customers love the 4x6's. Is it price, is it that they can buy 4 or 5, or is it that they fit better in the albums. Do you cover multiple games of the same team causing customers to want a few, little pictures from each game, or do you cover many schools over a season.
So much to think about. |
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Bill Taylor, Photographer
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Westerville | OH | USA | Posted: 4:18 PM on 01.16.04 |
->> Robert,
At ten times the volume it would take a lot of movement to make up the difference, have you thought of making the switch for a limited time and measuring the results? Another ideal is leave the 4x6's available and lower teh price on the 5x7's and see if you get some migration towards the larger print. Then make your decision. |
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Richard Orr, Photographer
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Longmeadow | MA | USA | Posted: 4:24 PM on 01.16.04 |
->> I just did a comparison of what your distribution of sales would look like with my pricing stucture. I get an average per unit sale of about $5.90 compared to an average unit sale of $11.68. Your distribution from 4x6 to 5x7 is very much like mine from 5x7 to 8x10. My guess is that you could significantly increase your gross and limit your expenses (you'd sell less..but you would lay out less.) Your sales would have to fall significantly to reap the same end result. My guess is that wouldnt happen.
Long story short, I would suggest giving it a shot. You will make more money. |
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Delane B. Rouse, Photographer, Photo Editor
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Philadelphia | PA | US | Posted: 9:42 PM on 01.16.04 |
->> I haven't read all the previous post so excuse me if I repeat something;
RULE #1, #2 and #3: Customers will buy your cheapest product. So if 5x7 is your cheapest, they WILL buy it. The worst thing you can do is sell 4x6 (unless u sell if for the same price as your 5x7), becuse now you are competing with wal-marts $0.19 and ritz/camera shop/cvs/eckerd's $0.29 per 4R. Do yourself a favor, kill the 4R and sell 5R...then you watch the money roll in, do less work and make more money ;) |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 10:59 PM on 01.16.04 |
->> Ok, I think my mind's pretty much set. I will most likely kill the 4x6 and drop the price of my 5X7 a bit. The question is: when? I'm in mid basketball season, and I know parents who have bought prints from me already this season will most likely buy more, as I shoot more games. It might upset a few of them to: a) see that 4x6s are no longer available; and b) that the price of 5X7s are now cheeper than they were a few days/weeks ago. But I have a HUGE high school playoffs coming up in mid march which will provide some good income, as it is playoff action. I would want to raise the price BEFORE that, right?
Let me know what you think!
Robert |
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Ed J. Szalajeski, Photographer, Photo Editor
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Yarmouth | ME | USA | Posted: 11:18 PM on 01.16.04 |
->> Robert
Drop the product, and your price of the 5x7 (if you want to). You probally have the email address or mailing address of your current customers mailing address?
Mail them a post card explaining the dropped product or better yet, inform them of the drop in price of the 5X7.
You might even send your better customers a custom letter highlighting your new offerings, and state you also do special requests.
Direct mail helps.
Ed Szalajeski |
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Brian Light, Photographer
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Pennsville | NJ | USA | Posted: 11:29 PM on 01.16.04 |
| ->> Or you can wait for a new season to begin, say for Baseball or the next school year to drop the 4 x 6. I start at 5 x 7's here for the perceptual difference others have quoted. |
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Richard Orr, Photographer
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Longmeadow | MA | USA | Posted: 11:44 PM on 01.16.04 |
->> Drop them now. 80% won't notice. You can offer the other 20% the old product off line for the remainder of the season. They will ask, don't worry. Tell them its a margin thing. 99% of the people that I deal with understand that, and will go along with it. Those that want the 4x6s for reasons other than price (albums, collections over the years, etc.) will let you know and you can deal with them one on one. You know who THEY are already.
Good luck. Let us know how it works out. |
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Matt Stanley, Student/Intern, Photographer
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Springfield | PA | USA | Posted: 12:34 AM on 01.17.04 |
->> Hey Robert,
if you have parents who have been buying pictures over several games, they may be putting an album together and get pretty upset that suddenly they can't get 4x6's anymore. It certainly sounds like dropping the 4x6's is a good idea for any new jobs, but maybe it would be worth keeping them around while you finish up any current jobs. Please let us know how it goes! |
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Delane B. Rouse, Photographer, Photo Editor
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Philadelphia | PA | US | Posted: 1:01 AM on 01.17.04 |
->> Matt-
While I understand the need to make your customers happy, you have to remember that this is a business FIRST. There is a term that businesses use; DISCONTINUED. Some products get discontinued, and sure it can be an issue for a customer, but the fact is that it's a bigger issue for the business.
We've only sold 4x6 once in 4 years, and the customer had to purchase them in sets of 16 or 30. Why? Becuase we said so, thats why.
If they want 4x6's tell them to purchase the digital fime on CD for $X.00 and take it to the kiosk at the walgreens/cvs; which is probably what they are doing with your 4x6 anyway! |
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Darren Whitley, Photographer
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Maryville | MO | USA | Posted: 2:33 AM on 01.17.04 |
| ->> I offer 4x6 because many customers are making scrapbooks and 5x7s don't fit the pages. Also, the 4x6 is not cropped. I prefer my customers get an uncropped image. This is also why I sell the 8x12, not the 8x10s. |
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Mike Leakey, Photographer
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Noblesville | IN | USA | Posted: 11:48 AM on 01.17.04 |
| ->> One other disadvantage to offering a lower cost 4x6 print is that you're giving the "Wal-Mart enlarger types" a cheaper way to cheat you. |
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Pablo Galvez, Photographer
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Calgary | AB | CANADA | Posted: 4:24 PM on 01.17.04 |
->> Along the same lines as Delane said, offer 4x6 but you must get three. People get their 4x6 - you get more $$$ everybody is happy. Tell them that it was not economically feasible to do 4x6 prints by themselves. Times have changed.
Also, as mentioned - and I will back it up whole-hartedly - people will buy the cheapest package. My "cheapest" package is $20 CDN. "Okay - I'll take it." is what I hear. I rarely ever hear someone ask if they can get one 5x7 - when I tell them no you can only get two 5x7 because they are printed on the same sheet, they just order two. I let them choose two different ones which makes it okay for them.
Don't underestimate your clientele. Students will scrounge up some change in order to pay $15-20 for a print, but parents will have no problem putting up the cash if the photo of "Johnny" is good (or even if Johnny is in the background as is the case some times - never ceases to amaze me what people will buy).
I remember I was going through photos on my laptop and a mother was watching behind me. There was a COMPLETELY out-of-focus shot of her kid and after I deleted it, she made me (twist my arm) pull it out of the recycle bin and she bought an 8x10. I told her it wouldn't look sharp/clear but she loved it. Who am I to argue with that? |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 11:31 PM on 01.17.04 |
->> Well I am going to get rid of the 4X6 option. If people email me and ask for that size, will offer it to them (offline) only if they order multiple prints. I'm thinking a minimum of 5 prints ($20 profit), does that sound reasonable?
Should I drop the price of my 5X7 just a hair? The cost of a 4R and 5R are minimal. And I currently charge twice as much for the 5R than the 4R.
Thanks! |
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Micheal Hall, Photographer
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Sacramento | CA | USA | Posted: 3:52 AM on 01.18.04 |
->> I recently added 4x6s to my lineup online (recently as in a couple of days ago).
However, it will not affect my profit margin in the least - I priced them the same as 5x7s. Why? Because my 5x7s were already priced at the minimum I wanted to charge for a print.
It's there is what people really want is an image to scrapbook with - but they can get the large print for the same price.
~Micheal |
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Alan Look, Photographer
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Bloomington | IL | United States | Posted: 9:47 AM on 01.18.04 |
| ->> ONe thing I left out above. I have customers that order 4x6's to get a "proof". Often they return to buy a larger print. For them it is a very inexpensive way to decide if they want to roll the dough for the larger one. |
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Michael Hickey, Photographer
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Muncie | IN | USA | Posted: 9:55 AM on 01.18.04 |
->> Alan,
Unless they scan it and make they're own enlargement. My reasoning for selling the more expensive option. |
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Alan Look, Photographer
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Bloomington | IL | United States | Posted: 11:55 AM on 01.18.04 |
->> That's a good point Michael. I always tell them you get what you pay for. Unless they have an awefully nice printer, a scanned print will only last them a fraction of the time a real lab print will.
Since I work in both industries (photo and techno), I have access to some pretty nice equipment. Colors off the scans start to fade significantly in a couple of months with inkjet. It takes a while longer for dye-sub. It takes years for that to occur to the same image with the same care if it's printed the old fashioned RA4 way... And it's a whole lot cheaper to spend the $15-$20 I charge for an 8x10 than several hundred on a dye-sub printer.
I'm currently experiencing a cost based price increase. This is a pretty interesting topic. I may try eliminating the 4x's for a while just to see. My guess is that I will lose money, but it never hurts to give it a short time trial. |
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Erik Seo, Photographer
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Park City | UT | USA | Posted: 9:44 PM on 01.18.04 |
| ->> Very good read. I'm thinking of maybe doing this during the summer......very good points. I think I'll offer 4x6's but for the same price as 5x7's. |
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Erik Seo, Photographer
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Park City | UT | USA | Posted: 10:34 PM on 01.18.04 |
| ->> Another question then, for those of you using online print services, are you working directly with the online print company? IE, are you uploading the photos to the print company, setting prices and just getting checks from the print service, or are you taking the orders, then ordering the prints? |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 10:48 PM on 01.18.04 |
->> We upload them, set the prices, and the print service takes the orders, ships them and takes their % cut from your profits. Shutterfly, which I use, takes 15%, which i think is worth the time I save not dealing with taking and shipping orders.
www.shutterfly.com/pro
Robert |
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Brian Jackson, Photographer
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South San Francisco | CA | USA | Posted: 10:48 PM on 01.18.04 |
->> Erik-
We only edit and send to the printer a print after it's been ordered. One of the features we advertise is that you're going to get more than what's online. It's not just a snapshot, every image is cropped, and adjusted before the print is made. |
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Tim Williams, Photographer
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Evansville | IN | USA | Posted: 8:37 AM on 01.19.04 |
->> I am anti-4x6 as well, but I tell people when I am printing on-site, "If you need a 4x6 to fit a certain frame or album, I can print them, but the amount of work involved is the same as a 5x7, so the price is the same."
If things are slow I will add (3) 4x6 Same Image as a product for $25... at my online sales (photoreflect.com right now - that may change soon) I try to not offer 4x6 for the first 2-3 weeks after an event... then I add it at 67-80% of 5x7 cost.
Oh, my trick for Wal-Mart enlargers is cropping so tight the pic is chopped off if taken to 5x7 or 8x10 :-) |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 12:16 PM on 01.19.04 |
->> I have officially done away with the 4X6 prints and brought the price
of my 5X7s down by 10%. I wrote an email newsletter to all those who have ordered through my site detailing the 5x7 sale, a $5 coupon, the 4x6 product change, and a deadline to order fall sports. I spent a good deal of time talking with others who do this on a more professional basis (I do this just as a side job). They helped me with marketing, wording, etc. If you're interested is seeing the newsletter I sent out, shoot me an email at from my member page and I will send you a copy.
Hopefully it will help some of the other people in my situation. I will let you know how the print drop works out!
Robert |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 11:10 AM on 02.08.04 |
->> LESSON LEARNED:
After nearly a month after doing all of this, I have gone from getting an average of 2 orders a day.....to ONE order a week!
This price change just wasn't working for the people of Appalachia. I've received many emails complaining, and requesting the 4X6 prints back...so I've made my galleries the same as they were before I changed them.
I guess this a a relatively cheep lesson to have learned now, rather than later in life.
I'm sure that the marketing strategy works well in some places...but doesn't seem to in Athens.
Thanks for everyone's advice...
Robert |
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Tom Braid, Photographer, Photo Editor
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Edmonton | AB | Canada | Posted: 11:32 AM on 02.08.04 |
->> Thanks for the update Robert;
Very interesting study indeed. You should offer up your process, experience and findings to Bert for a possible newsletter piece.
Event photography is the only area where I see shooters making any real money these days!!! Sure shooters get jobs at papers and all but the ones that I see making good cash flow are the ones that have got a handle of covering events and selling prints.
PS: Please send me your outline letter, I do not do event photography myself but I do work with a lot of students that are looking at getting into it. |
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David M. Russell, Photographer
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New York | NY | USA | Posted: 12:44 PM on 02.08.04 |
->> Wow! This thread is really informative. Somewhere in the dark corners of the back of my mind, I had considered making prints available online from different games I attend so this was great.
Here's an easy question for all those of you who do this. Do shutterfly and their competitors allow you to set pricing etc., take care of fulfillment and send you a check? That'd be dreamy. |
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Mike Leakey, Photographer
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Indianapolis | IN | USA | Posted: 12:58 PM on 02.08.04 |
| ->> David, I don't know about the others but that is how printroom.com works. You set the price and printroom takes the print cost + 16% of the selling price. A small price to pay so you don't have to deal with printing and order management. They promptly send a check out on the 15th of the following month. |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 1:26 PM on 02.08.04 |
->> Yes, shutterfly allows you to set your prices too. Go to: www.shutterfly.com/pro to see how it works.
Robert |
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Robert Caplin, Photographer, Student/Intern
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Athens | OH | USA | Posted: 1:30 PM on 02.08.04 |
->> David,
It's great, just take the pics, load them to the page, sit on you butt, watch orders come through, and a month later you have a check in your hands minus cost and their %. It all gets shipped directly to them...shutterfly has their own customer service, so you never have to deal with anything, except for special order inquires.
Robert |
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Joseph Rogate, Photographer
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Seaford | NY | USA | Posted: 2:18 PM on 02.08.04 |
| ->> Some time back a fellow sports shooter reecommended to me that I remove the 4x6 print offers and sales will rise. I have to say he was right. I removed 4x6 offers forcing the customer to order the 5x7 and my sales went up and not one person to date has complained about no smaller prints to choose from. So, for me it worked. Hey, try it, if you do not see a difference or get complaints you can always put them back n the order form. |
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Mark Loundy, Photo Editor
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San Jose | CA | USA | Posted: 3:22 PM on 02.08.04 |
->> It's the old concept of "small," "medium" or "large." There's no quantitative definition of "small." Once people have decided that they are interested in your product, it's just a matter of which one they are accustomed to ordering.
--Mark |
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Monty Rand, Photographer
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Bangor | ME | USA | Posted: 3:31 PM on 02.08.04 |
| ->> I just added 3x5 and 4x6 to my offering on Photoreflect. I sell them for $6 and $7. I sell 5x7's for $10. I've had numerous parents ask about a smaller size. Since I just did this the other day, I have no idea how that will affect sales. However, I do shoot lots of tournaments and parents have said they would like to have the option of getting smaller prints as many do order 10-20 prints from any one game. However, after reading some of the posts above I may increase each print price by a buck. I guess only time will tell what they will order. |
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David M. Russell, Photographer
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New York | NY | USA | Posted: 4:42 PM on 02.08.04 |
->> A long, long time ago, when I switched my major from engineering to photography, my mom asked me if it would lead to "gainful employment."
So NOW, after all these years, you're telling me there might just be money in this? Mom is gonna be overjoyed!
I might have to stop editing the Victoria's Secret Fashion Show for my website to research this. |
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Darrell Walker, Photographer
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Smyrna (Atlanta) | GA | USA | Posted: 8:19 AM on 02.09.04 |
| ->> I can't wait for t-ball/baseball season. I will shoot MLB during the week but the weekends are dedicated to shooting the kids. |
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Mark Coffey, Photographer
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Liberty | MO | USA | Posted: 11:34 AM on 02.09.04 |
->> We have tested this issue and have found that taking off 4x6's lowers our gross thus lowering our net. If you have a few good images of a kid then they will buy larger prints but if you have 30 or 40 shots of a kid then they tend to buy more 4x6's of each photo.
asisportsphotos.com |
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Michael Rogers, Photographer
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Kailua | Hi | USA | Posted: 5:30 PM on 02.09.04 |
| ->> I sell my 4x6 and 5x7's at the same price. I don't sell snapshots which is basicly a 4x6. |
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Kevin Saitta, Photographer
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Groveland | CA | USA | Posted: 10:09 PM on 03.05.04 |
->> I just recently dropped 3x5 and 4x6. The reason was that I would do an order for 8 3x5 at a total $54 bucks while I can get the same amount roughly out of 4 5x7 which is a lot faster and takes less time for me to print as well as less wear on my printers. I finally realized that I wanted to have better value for my products. I was selling the 3x5 for $8 buy 3 get the fourth free. But the problem was too many people were only ordering 1 or 2 3x5. So I go and cover a game for four hours and walk away with $16. Just not worth it. I am offering 5x7 at $12 then 8x10 at $20 and so forth I also added matting to 5x7 and up for additional cost and hopefully this will give a good perceived value and well as looking more professional then just amateur snapshots if you know what I mean. I will see how this works out but I really do not like doing the 3x5 - 4x6 thing unless they want it then I can offer it offline to customers I already have.
If people do not the 5x7 then so be it I just work a different clientele / market as my time and investment has to be paid for. If the people in the area do not want to pay a 5x7 then I am sure people in other areas will.
Learn as you go they say. |
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Micheal Hall, Photographer
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Sacramento | CA | USA | Posted: 2:24 AM on 03.06.04 |
->> "I just recently dropped 3x5 and 4x6. The reason was that I would do an order for 8 3x5 at a total $54 bucks while I can get the same amount roughly out of 4 5x7 which is a lot faster and takes less time for me to print as well as less wear on my printers."
Thinking like a business person Kevin!
I would rather take in fewer orders at a higher dollar amount than more orders at a lower amount.
It's a simple issue, really.
Would I rather gross $4K at an event and adjust maybe 200 -300 images for printing, or lower the prices, gross $6K at and event, but have to adjust 600 images? (These are projected numbers based on a recent event).
I'm much happier taking in the 4K at my regular prices and adjusting that smaller number of images than having to double or triple the number of images I'm adusting, printing and shipping for only 33% more gross income.
~Micheal |
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