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SportsShooter.com: Member Message Board

B&H Canon Lens Prices
Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 4:02 AM on 03.04.11
->> Anybody else notice that B&H used the most recent Canon rebate program as an opportunity to, once again, jack the base selling price up. Seems the increase was only to the lenses included in the rebate program.

Think I'll wait another 30 days when prices are even higher before buying. Honestly, do they think folks don't notice stuff like this?

OK..enough venting.
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Sam Morris, Photographer
Henderson (Las Vegas) | NV | USA | Posted: 4:19 AM on 03.04.11
->> Kevin, I believe every seller has, or will. I don't like it either.

But the only solution is to figure it in to your cost of doing business.
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Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 7:09 AM on 03.04.11
->> Sam:

I guess what I was pointing out was that about a month ago there was an accross the board increase. Yes, everyone adjusted prices. Then, three weeks later when the lens rebates came out, B&H took another stab at it using the rebate as a shield hoping not to draw attention.

I do factor the equipment in my cost of doing business but that doesn't have anything to do with the point I was trying to make.

The point -- just getting frustrated and needed to vent. I'm off to bigger and better things.
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George Bridges, Photographer, Photo Editor
Washington | DC | USA | Posted: 7:57 AM on 03.04.11
->> I've heard that the seller is not reimbursed the entire amount of the rebate, so it cuts into their profit. Say there is a $100 rebate on a lens, the seller only gets $80-$90 of that back. So maybe, they are just trying to keep their profit margin up factoring in the loss from the rebate. Just taking a stab.
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Michael Fischer, Photographer
Spencer | Ia | USA | Posted: 8:07 AM on 03.04.11
->> George, it depends on the type of rebate being used. If it is the mail in kind of rebate to the manufacturer, it would be very unusual for the reseller to participate in the cost of the rebate. That's a rebate that the manufacturer bears the cost of.

On the other hand, if it's a "instant" rebate that is deducted at the time of purchase, there's a very good change that the retailer is "participating" in the price of the rebate. Pain in the butt to administer, and the retailer not only makes less, they have to wait for the credit for the funds for the money they advanced to fund the rebate.
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Mark Peters, Photographer
Highland | IL | USA | Posted: 8:23 AM on 03.04.11
->> Why single out B&H when it appears that their prices are matching the industry?


Take the 70-200/2.8L IS II for example. B&H, Samy's, Adorama and Roberts all have it at the same price this morning. $2,499 with a $200 instant rebate.
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George Bridges, Photographer, Photo Editor
Washington | DC | USA | Posted: 9:52 AM on 03.04.11
->> Michael. Instant rebate, obviously. These are not mail-in rebates going on now.

And, yes, there was the standard early-year bump up in price we see nearly every year.
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Chuck Liddy, Photographer
Durham | NC | USA | Posted: 10:03 AM on 03.04.11
->> I heard the GWC's are bumping up their fees also....from free to freer.
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Yamil Sued, Photographer, Photo Editor
Peoria | AZ | USA | Posted: 10:13 AM on 03.04.11
->> I read something about it a few weeks ago.


Both B&H and Adorama raised prices because Canon raised it's prices at the time of the rebate. Rebates are used to make the blow of the raising prices less painful.

Retailers like Roberts, B&H and Adorama keep the prices low until they run out of the product at the old prices, but when they have to restock, they have to raise prices to the new higher one.

Y
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David Butler II, Photographer
Somers | CT | USA | Posted: 6:13 PM on 03.04.11
->> might be inflation showing and or the drop in the value of the US dollar, the bad part is it will probably only get worse.
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N. Scott Trimble, Photographer
Lake Oswego | OR | USA | Posted: 7:53 PM on 03.04.11
->> Canon is reflecting the market, and the rebates are Canon driven, not the retailers. Actually, B&H and most other retailers aren't reflecting the true markup of prices Canon imposed, therefore shaving the margin closer to the to the at-cost number. In other words, Canon did a 10% increase, and the retailers raised the increase 7%, absorbing 3%.

See?
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Chuck Steenburgh, Photographer
Lexington | VA | USA | Posted: 7:43 AM on 03.05.11
->> Price increases are peanuts.

What is BS is that lenses that were once touted as lasting for decades are now being made deliberately obsolete by manufacturers after just a few years.

I know we've discussed the issue of parts availability and that sort of thing in other threads, and there is some truth to that. But there's no question that planned obsolescence is a strategy that pays off and is used in all sorts of industries from pharmaceuticals to software to photographic equipment.
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Michael Fischer, Photographer
Spencer | Ia | USA | Posted: 8:28 AM on 03.05.11
->> Scott, those retailers may have absorbed 3% , but what the mentality is goes like this: "I'll make the same dollar amount in profit as I did before and make the difference up on increased sales." Don't know that I buy into that personally, but I know the mentality well. There is often a volume rebate at the end of the year based on sales goals and a lot of companies bank on that.

Chuck, you're right. It's the flip side of constant innovation which all manufacturers have to do in order to stay in business. On the one hand, if you're Nikon or Canon, you have to have the build quality to justify the higher price and maintain your reputation; on the other hand you have to meet this quarters' sales objectives :) .

Innovation has a downside. Fortunately we have people that want to buy the used product. Reminds me to list my 80-200 f2.8 Nikon AFS.
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Ray Anderson, Photographer
San Francisco | CA | USA | Posted: 9:29 AM on 03.05.11
->> Chuck I agree the greed factor from Nikon and Canon really is BS.
As photographers we need to group together and demand from Nikon and Canon to service and manufacture parts for their high end very expensive lens for a longer period of time.
Nikon or Canon if you want to drive customers to switch to your brand be the first to give us longer lens service.
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Mike Isler, Photographer, Assistant
New York | NY | US | Posted: 3:10 PM on 03.05.11
->> Helen Oster from Adorama explains this well:

http://helenoster.blogspot.com/2011/02/rebate-or-rip-off-canon-price-rises....

(Courtesy of the Fake Chuck Westfall blog...
http://fakechuckwestfall.wordpress.com/2011/02/23/lube-up-for-the-canon-reb.../ ).
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Ryan Watamura, Photographer
Fresno | CA | USA | Posted: 6:46 PM on 03.05.11
->> Canon has actually driven up the net cost to the dealer, and in some cases dropped MAP, or Minimum Advertised Price….reducing margins down to 5%.... BH and Adorama for years have their pricing at Net, not MAP…What all you shooters who purchase online are seeing Canon do is force the “big internet guys” to advertise certain lenses at MAP to be able to offer the “instant rebate” (which the dealer only sees 80% of) . If you drive down to you local camera retailer (on roads paid for by taxes collected on LOCAL purchases, btw) you will see the prices match those on the shelf at a “brick and mortar” store. Canon did this to “help” the local retailer compete against the big guys…..
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Thread Title: B&H Canon Lens Prices
Thread Started By: Kevin Krows
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