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|| SportsShooter.com: Member Message Board
Google Announces New Payment System for Digital Publishers
Chris Mackler, Photographer
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Cape Girardeau | MO | United States | Posted: 4:53 PM on 02.16.11 |
->> Could services such as this help lead newspapers to a more viable micropayment path?
"The service, Google One Pass, is an embeddable e-commerce system that allows publishers to sell access to their digital content more or less on their own terms. Publishers can sell subscriptions (including discounted or free access to existing print subscribers), metered or freemium access, or individual articles separately or as a bundle on their websites and mobile apps. Google will also share subscriber information with publishers, something they have long sought from Apple."
http://on.mash.to/fa2CvM & http://tcrn.ch/eZhyK8 |
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Eric Canha, Photographer
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Brockton | MA | United States | Posted: 10:55 PM on 02.16.11 |
| ->> Just sent in my 2 cents. I can see great potential for this for my site. I'd love to see how it's implemented and the nuts and bolts of the code. |
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Rod Oracheski, Photographer, Photo Editor
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Wainwright | AB | Canada | Posted: 2:24 PM on 02.20.11 |
->> It's a pretty quick response to Apple's change in policy on their App store, where they now take 30% of any transaction and won't allow developers to push people to the web to subscribe without that take.
Google could really gain popularity in the developer space with this, which helps with marketshare. |
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Thomas Pickard, Photographer
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Rarotonga | Cook Islands | Cook Islands | Posted: 4:21 AM on 03.06.11 |
->> This post by Seth Godin provides an interesting perspective on the mistake Apple is making with its 30% take on transactions.
http://bit.ly/ierIPT |
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David Harpe, Photographer
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Denver | CO | USA | Posted: 12:29 PM on 03.06.11 |
->> As long as Apple fans are willing to stand in line buy overpriced iPods, iPhones and iPads, Apple doesn't have to do a thing with their content pricing.
Apple has the most popular devices in the world. Content providers really can't afford NOT to develop for their devices. End users do not care about the business side of the content model - otherwise they wouldn't tolerate the closed environment Apple has maintained with their products from the beginning. Users have NO REASON to care - they can get music for $0.99 a song and apps for a very low price, all in one easy to use place. As a content provider, you have no leverage when most users are happy.
Apple has positioned themselves very well to dictate content pricing. Their brand and marketing are so well done that they are almost teflon - any complaints simply don't stick to them. If an app developer yanks a popular application from the App Store, who is going to look worse - the developer or Apple? The developer issues a statement babbling on about percentages and royalties. Apple responds with a simple, well crafted statement about how Apple values creative content and tens of thousands of other content providers are happy with the arrangement. If pushed, they'll dig out a rags-to-riches case study about someone who went from being unemployed to making $100,000 a year on apps. Checkmate.
Apple is extremely effective at creating feel-good monopolies...and monopolies never bode well for content providers. |
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Joseph Zimmerman, Photographer
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Howard | Pa | USA | Posted: 8:55 PM on 03.06.11 |
->> This sounds interesting but it doesn't appear to be for the small time publisher. Going to google and trying to register they tell you they are only working with a small group of publishers right now. My guess is little old me wont be one of them. You can sign up but they also tell you "We can't guarantee we'll respond". In more digging I found another service that sounds good and is available NOW. http://cleeng.com/features . You can use it as a simple plugin for wordpress. You write an article and then put tags(plugin does this) around the part of the article you what to be paid to see. Drawbacks are $0 to .99 per article, no subscription(only done per article) and they get 20%-30% based on users per month. Pluses: its a freakin plugin in wordpress. Can't get easier to setup and use. They are working on plugins for joomla, drupal and other CMS systems but they are still in beta.You can set it up to give credit back to the readers 0-100% if they refer the article to other readers. They handle collection of funds. Some other things that not so hot are they give new users to the service 5 free "reads". Readers use these credits across any site utilizing the service.
I love shooting sports and I don't mind it being high school but I was about to give it all up because I can't even break even. Everyone loves to look at the photos after every game and the website hits go up but no one wants to buy photos. Literally every game last year the parents kept telling me they loved the photos and are going to buy. yeah, yeah. End of season no sales. Only reason I kept at it last baseball season was because I knew I had one parent who was divorced and live out of state and he always bought a lots of photos after the game. His son graduated. I shot football last fall and same thing but instead of posting I held the photos for weeks. Parents were calling friends and coworkers of mine asking when I'm going to post the photos. So I know people want to see them. The question I've been asking myself is how do I capitalize on that without paying a fortune for some subscription/pay service that may not even bring me in any real revenue anyways. Out comes this easy flexible content pay service.
I'm thinking about trying this for my high school sports coverage. My issue with this is my content is local and most of my readers would probably only use Cleeng on my site. With the first 5reads being free the first 5 games for each school would end up being free to view for almost all the people I'd bring in and only .99 per read for maybe 20-30 people per game is hardly anything. Ugh I don't know anymore. Anyone in the market for a mark iii |
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Thomas Pickard, Photographer
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Rarotonga | Cook Islands | Cook Islands | Posted: 1:05 AM on 03.08.11 |
->> @David. It is still early days with content pricing. No one has yet solved or introduced a widely adapted content pricing model (that I know of). Apple has made a smashing start out of the blocks with the iPhone and the iPad, but some recent comments from Analysts show that the Google Android phone OS is gaining on the iPhone and will probably surpass it. And this in part is because it is an open source OS.
As for the iPad, it is actually one of the cheaper tablets on the market.
Interesting times! |
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Clark Brooks, Photo Editor, Photographer
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Urbana | IL | USA | Posted: 4:54 PM on 03.08.11 |
| ->> Duh, it easy enough to develop your own subscription/payment/delivery system with PayPal. You don't have to fret about getting subscriber info (it is delivered with every sale), sales stats are easily obtainable and you control the pricing. And the service fee looks to be far less than what googs and apple are charging. |
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