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|| SportsShooter.com: Member Message Board
Wired magazine see some success with iPad ...
Butch Miller, Photographer
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Lock Haven | PA | USA | Posted: 12:08 PM on 06.06.10 |
->> Interesting info in Wired magazines initial offering for iPad distribution.
"In the nine days since it launched its $4.99 iPad application, Wired has sold close to 73,000 downloads—almost as many copies as the magazine sells on the newsstand—spending five days in the No. 1 paid app slot. All the attention leading up to the launch has contributed to a 20% spike in advertising pages in the first half of the year, compared with the same period a year earlier, making the magazine Condé Nast's biggest gainer, according to Media Industry Newsletter."
Full story here:
http://www.crainsnewyork.com/article/20100606/FREE/306069969
It will be interesting if other pubs can follow ... and earn a reasonable profit doing do .... |
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Jay Janner, Photographer
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Austin | TX | USA | Posted: 9:50 PM on 06.06.10 |
| ->> I can't believe the $5 per issue price tag for the iPad version of Wired. I did a double-take when I saw that. Who would pay that much when you can get the actual magazine delivered to your mailbox for $0.83 per issue? Shouldn't Wired subscribers get a discounted price for the iPad edition? I want to experience the iPad version of Wired, but not for that price. Someone tell me why I don't get it. |
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David G. McIntyre, Photographer
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Beijing | . | CHINA | Posted: 10:50 PM on 06.06.10 |
| ->> I agree. They don't have mail or printing/paper issues with it, so they should make it competitive for someone wanting to subscribe this way. |
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Corey Perrine, Photographer
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Augusta | GA | USA | Posted: 12:32 AM on 06.07.10 |
| ->> I wouldn't complain. This means big things for the future of print. |
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James Broome, Photographer
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Tampa | FL | US | Posted: 9:49 AM on 06.07.10 |
| ->> I agree that those with existing subscriptions should either be given a cheaper price for the electronic version or be allowed to choose their method of delivery; electronic or paper. |
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Butch Miller, Photographer
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Lock Haven | PA | USA | Posted: 10:33 AM on 06.07.10 |
->> Of course we should expect a discount for a subscription ... but ... Be careful what you wish for ....It's a double edged sword ...
There are many magazines that sell for $5 or more on the news stand ... and few who buy those mags factor in the printing and productions costs when making a buying decision ... they spend the fee to receive the content .... if pubs profit more from electronic distribution ... they no longer have the excuse that they cant't afford to pay photographers and writers reasonable fees for use of their wares ..... more opportunities for members here to earn a decent living ...
I think the success of Wired early sales may be a good sign that the public is indeed willing to pay for content ... and no longer expecting it for free .... which in turn may make some content providers more willing to pay more for the use of images and stories as well ....
We'll see as time goes on ... |
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Dave Einsel, Photographer, Photo Editor
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Houston | TX | United States | Posted: 11:09 AM on 06.07.10 |
->> It will be interesting to see the churn on these downloads from month to month. As the article points out, this might be attributed to people wanting to play with their new toy.
It is a bit optimistic to see this as a trend toward consumers being willing to pay for content. The iPad can provide a different experience through apps but wired.com and other publications' websites are still free and accessible through an iPad.
The bigger question is what will publishing/corporate clients pay for the enriched content.
http://www.sportsshooter.com/message_display.html?tid=35828
The technology is very cool and will only improve in the coming years. Ultimately, as mp3 players have, e-readers/pads/tablets will play a large part in our daily lives. "Ink on paper" publishing will go the way of the audio CD. Information will be chopped into even smaller bits and we will become an even more ADD culture. http://www.nytimes.com/2010/06/07/technology/07brain.html?ref=technology
Still, there has never been a more exciting time to be a visual creative. |
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James Broome, Photographer
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Tampa | FL | US | Posted: 11:28 AM on 06.07.10 |
->> "As the article points out, this might be attributed to people wanting to play with their new toy."
Agreed. |
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