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SportsShooter.com: Member Message Board

Are editorial clients asking for free online usage?
Thomas Pickard, Photographer
Bangkok | Bangkok | Thailand | Posted: 11:27 AM on 03.02.10
->> I produce photography for a couple of magazine clients and of late, these clients have been creating an online version of the magazine, reproducing content from the print publication, word-for-word. Photos too. These clients expect that this re-use of the content should be for free.

This has gotten to the stage where I will potentially lose a very good client over this issue, because they are standing firm that I should not receive any remuneration for online content, after the actual magazine has been published.

As a business owner who deals in the copyright licensing industry, I firmly disagree with this (what I described above). I am a firm believer that my content helps promote the magazine online, which in turn draws advertisers and revenue. Without my content, this wouldn't be the case, hence I expect to be paid a licensing fee for online usage.

My personal belief is that more and more content is going to be web based; mobile phone based; PDA based and tablet based.

The last two to three years have shown a decline in the number of print magazine titles, as most editorial shooters would be aware of. I believe that the writing is on the wall with this - if I provide content (as described above) for free, for online usage - I will never have any hope of charging for it later on, despite the content being used to help promote a product, in this case an airline magazine.

As such, I would love to hear from any editorial shooters out there that are experiencing this. I need to get a gauge on how widespread this practice is, as I am seriously considering leaving editorial photography as a source of income (I did not get into photography to just give away content for free).

I believe the sharing of editorial photographers' experience in this matter will benefit everyone that answers. If you are interested in contributing your experience, please answer these questions:

1. Has a client(s) that commissioned you for a print magazine, also asked you to provide (or have terms and conditions that stipulate as such), the content for online usage as basically an online version of the magazine for free?

2. If so, did you manage to negotiate a partial payment for online usage?

3. Or, were you given an ultimatum - allow the free online usage or no further work?

I would really value peoples' experience to date on this.

Thomas
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Vasiliy Baziuk, Photographer
Rochester | NY | USA | Posted: 11:37 AM on 03.02.10
->> Digital Photo Rights - Don't Just Give Away The Farm

http://photobusinessforum.blogspot.com/2010/02/digital-photo-rights-dont-ju...
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Derick Hingle, Photographer
Hammond | LA | USA | Posted: 6:43 PM on 03.02.10
->> I don't know if a magazine reproduces to an identical online version I would want to know how many people view the online version and add that with the print version and you base your usage off of that figure. That is one way to approach the magazine in question.

I see content from print redistributed as online often and I think it is something that should be compensated for.
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Mark Peters, Photographer
Highland | IL | USA | Posted: 6:47 PM on 03.02.10
->> What does your contract with them say?
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Thomas Pickard, Photographer
Bangkok | Bangkok | Thailand | Posted: 8:11 PM on 03.02.10
->> Mark - My post isn't really about the contract per say, though for the record, mine states print usage only. Any other usage requires remuneration. This post is more about getting a gauge on what other editorial shooters are experiencing with this. That is, what is happening in the wider editorial world.

From the 5 emails and a couple of forum posts I have received elsewhere, the expectation of free usage online, after a magazine has gone to print, seems to be becoming more of an expectation with some publishers.
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Jeff Barrie, Photographer
Indianapolis | IN | USA | Posted: 9:26 PM on 03.02.10
->> I would wonder if they print an ad in the magazine will it be online at no extra charge to that advertiser?
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Thread Title: Are editorial clients asking for free online usage?
Thread Started By: Thomas Pickard
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