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|| SportsShooter.com: Member Message Board
Estimating An Advertising Shoot
John Strohsacker, Photographer
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Steven Bisig, Photographer
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Seattle | WA | USA | Posted: 11:49 PM on 09.10.09 |
| ->> wow. thanks for the post John. |
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Yamil Sued, Photographer, Photo Editor
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Peoria | AZ | USA | Posted: 12:09 AM on 09.11.09 |
->> Great reads, thanks!!
Now, I have been doing Advertising shots for most of my 24+ Year career. Things have changed dramatically during the years. And this is one subject I like to discuss. It is a relevant today as it was 24 years ago when I got started.
Back in the mid 80's the standard Day rate for AD Agencies for a Starting un established Photographer like me was around $1,200.00 per day plus Expenses (Film, Processing, Polaroids (We shot tons of these on a shoot), props and other goodies). This Pricing was for the North East and I did a lot of work for a B2B AD Agency in Stamford, CT from 1987 through 1990 when I went on staff with a Publishing Company that Published RC Hobby Magazines.
When I moved to AZ in 1992 I didn't do too much freelancing, and I was either on staff doing Corporate Work, then on a Small Magazine and for a large Catalog House (Cabelas in Sidney, NE) I didn't keep up with rates during those years.
Finally in 2005, when I was laid off and went freelance again, in Columbia, MO I discovered the sad Reality between the Suggested Day Rates and whet clients were willing to pay, and that is what matters now!!
There are several ways look at this subject, you can be a hard ass and stick to your desired day rate and get one or two jobs, I know several folks that do just that.
Or......
You can be a little more flexible and do a lot of work. I know others that do just that.
Here's an example....
Let's say that your day rate is $1500. Client "X" calls you for a COB Shoot (COB=Cut Out Background, shot on white and the background taken out on Photoshop) The shoot is about 4-5 products, that you can safely shoot in 5 hours. Client "X" says that they can't afford you at this time for your day Rate, but they like your work but they can pay you between $750 and $800 for the shoot.
What would you do??? Do you stick to your Day Rate and don't do the Job, and you don't work for that day or...... Do you take the job and make the $800 and be happy???
In today's economy, I do a lot of negotiating and dealing with customers, I want to keep them and I work hard to get my rates and at the same time meet my customers budgets.
Thanks again for the read, something we should all learn from.
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John Strohsacker, Photographer
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John Strohsacker, Photographer
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