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|| SportsShooter.com: Member Message Board
E Blast?
Alex Menendez, Photographer
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Orlando | FL | USA | Posted: 2:42 PM on 08.27.09 |
->> Has anyone ever done an eBlast? What is an eBlast?
I wrote an article and then was asked if I could eBlast it.
Anyone with experience?
Thanks in advance....
Alex |
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Andrew Nelles, Photographer
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Chicago | Ill. | usa | Posted: 2:45 PM on 08.27.09 |
->> Not exactly sure but i found this via google
"The initial strategy was to give content away free, and for the website to act as a portal (dubbed eBLAST) that would aggregate content from the Internet."
http://en.wikipedia.org/wiki/Britannica.com_Inc. |
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Steven Mullensky, Photographer, Photo Editor
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Port Townsend | WA. | USA | Posted: 2:47 PM on 08.27.09 |
->> Taken from a search:
eBlast is a way of reaching qualified prospects with a targeted e-mail blast campaign. |
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Andrew Nelles, Photographer
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Chicago | Ill. | usa | Posted: 2:48 PM on 08.27.09 |
| ->> Actually it seems to be some sort of mass/group emailing technique.... |
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Steven Mullensky, Photographer, Photo Editor
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Port Townsend | WA. | USA | Posted: 2:50 PM on 08.27.09 |
->> Ha! beat ya.
I have too much time on my hands. |
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Alex Menendez, Photographer
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Orlando | FL | USA | Posted: 2:52 PM on 08.27.09 |
->> Yeah, I'm trying to research it now.
I am a lot older than most of the posters on this forum and this technology crap is somewhat new. I don't Twit, tweet, and do whatever else the young kids are doing these days.
I need to know if people sign up for my blasts via a website that I provide or do I purchase one of those damn mailing lists.
I print a small magazine in Orlando and want to get it out digitally via pdf. in the upcoming months, I was told to eBlast it.
Just looking for anyone with experience.
Thanks again |
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Chuck Liddy, Photographer
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Durham | NC | USA | Posted: 4:00 PM on 08.27.09 |
| ->> Alex, eblast to me in my limited knowledge sounds like a new term for spam and not the kind that comes in the tin cans. |
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Jim Comeau, Photo Editor, Photographer
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Los Angeles | CA | USA | Posted: 4:38 PM on 08.27.09 |
->> Email blasts aren't necessarily spam. They're often a collection of email addresses that are volunteered to an organization by way of membership applications, credit card applications, contest entries, etc.
It's the 21st century phrase for "mailing list". My previous employer used Experian's CheetahMail, but that's because the email list contained 200,000+ email addresses.
Constant Contact is often used by smaller companies starting out.
Email blasts should be in compliant with the CAN-SPAM act of 2003 (http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003). One of the main points is giving an option to unsubscribe and listing a physical address.
Email marketing is one of the most effective and efficient tools for any company if it is done properly, but so many organizations oversimplify it and wonder why they get such lousy results. There are dozens of online articles and books that cover this and other similar topics for start-up marketing. |
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Chuck Liddy, Photographer
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Durham | NC | USA | Posted: 4:40 PM on 08.27.09 |
| ->> thanks jim |
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David Meyer, Photographer
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Orlando | FL | USA | Posted: 4:43 PM on 08.27.09 |
->> Alex,
"Eblast" is a generic term pertaining to push-style delivery via E-mail. People are very protective of their inbox despite, or maybe as a direct result of, the existing prevalence of spam. So be wary and be sure to include some form of unsubscribe feature.
However you collect E-mail addresses, I'd suggest linking to the PDF rather than attaching it. You'll chew through bandwidth quickly E-mailing even a modestly sized PDF to a large list. Might want to look into using HTML into the body of the E-mail to stylize the content, although purists might turn their noses up at the idea.
Also, you can easily set up a form on your web site to collect interested subscribers. I don't have experience with purchased lists, but they seem like a big shot in the dark to me.
Dave |
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Michael Fischer, Photographer
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Spencer | Ia | USA | Posted: 9:25 PM on 08.27.09 |
->> I work with a industry trade group and we use Constant Contact to do eBlast. Typically we email a newsletter to the list on a weekly basis.
What's the difference between that and spam? Probably just that our list is made up of members who paid to get information, not a shotgun approach.
Michael |
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Steven Bisig, Photographer
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Seattle | WA | USA | Posted: 11:00 PM on 08.27.09 |
->> Like Michael, I also have experience with constant contact. Very easy system to use, and the monthly cost adjusts with how many stored emails address you have in the system.
steven bisig |
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Alex Menendez, Photographer
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Orlando | FL | USA | Posted: 10:17 AM on 08.28.09 |
->> So let me ask this.
If I do an RSS feed, won't that allow readers to see when I have updated a story/article/issue without them seeing it as spam?
The only problem is getting folks to initially sign on and find the main website in the first place.
I too hate spam mail and all that crap, I don't necessarily want to be the one sending it out also.
Thanks for the responses.
alex |
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Curtis Clegg, Photographer
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Sycamore | IL | USA | Posted: 11:32 AM on 08.28.09 |
->> Alex I'm a little confused... I think I'm missing a couple key pieces of information:
- For whom did you write the article?
- Who asked you to e-blast the article?
- Is this person or company providing the e-mail list, or do you have your own list?
- Does this person or company have an account with a place like Constant Contact?
- Will this be an ongoing e-blast campaign, or a one-time mailing with this one article?
It sounds like you're on the right track getting your name and your work out there digitally, but we need just a little more information to get you pointed in the right direction. |
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Alex Menendez, Photographer
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Orlando | FL | USA | Posted: 11:52 AM on 08.28.09 |
->> Curtis and everyone else,
I applied for a photo credential to shoot the Jamie Foxx concert this weekend in Orlando.
His rep wanted to know if I had promoted the upcoming concert and if I had sent an eBlast out to readers on my site.
I update the site weekly and print hard copy issues of the magazine bi-monthly.
They apparently wanted to know how many viewers received an eBlast from my site about the upcoming concert.
I replied that I did not eBlast anyone and in doing so was denied access today for the concert. ( aparently only 2 photographers from the Orlando area were granted access I was told by my contact at the arena).
Any how, I know diddlly-squat about this eBlast stuff and how it works. Obviously I want people to come to the site but don't want to tick readers off in the interim by sending annoying emails.
I plan on going wholly digital with the issues beginning in a month or so and killing the printed version due to cost and distribution fees (getting magazines onto newsstands).
I just thought that perhaps I could distribute a pdf of the publication via this eBlast method if it worked as this musicians rep thinks it does. Any other ideas would much appreciated.
Always learning.
alex |
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