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|| SportsShooter.com: Member Message Board
Quick pricing question
Alex Witkowicz, Photographer
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Denver | Co | USA | Posted: 2:23 PM on 08.24.09 |
->> I volunteered my services for a charity event a few weeks ago. I'm not an event shooter, so I've been thinking about what I would have charged had this been a paid gig, but I can't settle on a number.
I shot for 2 hours, and delivered 25 jpegs. They used 20 in an internal newsletter, all 1/4 page or smaller, and with a circulation of ~1000.
Fotoquote puts the licensing fee for this usage at ~$150 per image, or $3000 for all 20 images. Add to that a creative fee/day rate, and the total fee begins to sound a bit excessive for a small circulation charity newsletter, so I feel like I'm approaching this the wrong way. But maybe not?
Any advice? How would you price for something like this?
Thanks for the help, and as always feel free to contact me off the board. |
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Manuello Paganelli, Photographer
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Los Angeles | CA | USA | Posted: 4:10 PM on 08.24.09 |
->> ALex Fotoquoto is even low on their prices. So if you go by their numbers you are doing fine.
Why does that sounds like a bit excessive? Maybe to you since you dont do events but if you call other local photographers you will see that you can make decent money.
Also the fact that you spent 2 hours has nothing to do with anything at all. Two hours or a whole day is the same to them as long as they are able to use those images. NEwspapers photographers need to stop thinking in minutes and hours. This is not a newspapers shoot where you only got 15 minutes before driving to your 3 other shoots of the morning. That is why it seems bizarre to many newspapers photographers that a photo gig/portrait can actually take 5 hours or a whole day to do.
When it comes to charities and non profit organizations, yOu can find plenty of money out there. You just need to market it the right way. They know how to do it. Are you on their 1,000 mailing list subscriber? I would say no. They cater to the top tier and those 1,000 folks give them what they need and a lot more.
Also is interesting that you donated your talent to this charity before asking your question. Imagine if you had checked out how much an event usually pays for this before doing it then you could have made some money. The problem with too many photographers is that they want to find a satisfactory answer right after the fact. So usually one or two steps behind.
Even if a charity, ANY, is close to your heart there are ways to give back. YOU can always say, "My fees for this type of event is usually 2K for the day plus expenses but I will do it for half my fees. They are getting your great work and you are still putting money into your bank, family, mortgage, health insurance, car payments. Those folks running those charities I bet are not donating one month of their salaries, usually over 150k-300K, at all.
Charities do make plenty of money. Check out who is running this place and other folks working there and you would surprised to find out that they live in the best places in town and drive the best cars. By you doing it for free they are able to live the good life and send their kids to Harvard and Yale.
This charities have their annual gala or special events and they rack an embarrassing amount of money. People donate left and right.
Now they are using your great talent "thank you very much" to make more money for them. I hope that at least they gave you a credit line. I also would make sure that those photos are not use beyond what you and the PR person who hired you previously discussed. If there wasnt any contract you can still send them one. You never know when tomorrow the president or another organization wants to use those images for something else. And that money should go to you. But gotta be clear and in writing.
Alex good luck next time and if this comes up where you have NEVER done a type of shoot, before you say yes to any client, first ask any seasoned photographer then you can be in the drivers seat and would make it a win/win.
More 2 Come
www.ManuelloPaganelli.com |
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