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|| SportsShooter.com: Member Message Board
Selling Stock Independently
John Strohsacker, Photographer
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Jeff Mills, Photographer, Photo Editor
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Columbus | OH | USA | Posted: 10:42 PM on 07.21.09 |
->> Its always a great idea to be able to cut out the "middleman" so to speak, assuming you can still reach potential customers.
If your Art Wolfe, Dave Black or similar, I'm sure its a very smart business model.
Problem though is how are you going to drive new clients to your site if your not already something of a household name in your given market and there are already so many established agencies editors and art directors already know and rely upon ?
I suppose thats one of the most burning questions on a lot of photographers minds right now, I know it is mine.
Free round of drinks on me to anyone who can share the answer with me! |
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Clark Brooks, Photo Editor, Photographer
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Urbana | IL | USA | Posted: 11:14 PM on 07.21.09 |
->> Jeff:
As a former buyer and not necessarily in this order, I would suggest doing the following with not only photo editors (who really don't have much power in the decision making process) but with writers, editors and art directors:
1. Phone introduction and follow up letter.
2. Regular direct mailing with exceptional images with contact information or eye catching direct mail campaign.
3. Regular press releases sent directly to decision makers.
4. In person presentation of services, inventory and benefits to using your service.
More effective:
1. Lunch meeetings, tee times or
2. Gifts ie: candy, flowers, wine -- after all you are courting new business.
3. Anything other than "here's my website, call me if you need any of my pictures."
Most effective:
(most time consuming - toughest but more rewarding) Build a personal relationships with decisionmakers. When it comes to making a purchase people, in general, feel more comfortable buying from people they know or have a relationship on some level. |
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John Strohsacker, Photographer
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