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SportsShooter.com: Member Message Board

ESPN Aims to be the Home Team
Dave Einsel, Photographer, Photo Editor
Houston | TX | United States | Posted: 9:59 AM on 07.20.09
->> NYT has an interesting read about ESPN's expansion of "home town" websites.

"Once ESPN establishes itself in local markets, it plans to move deeper into local sports — down to the high school level and perhaps beyond — by using social networking and other technology to inform its journalism."

"Picture fathers uploading scores from their daughters’ soccer games." I guess that's one way to keep costs, "minimal".

It's a smart move for them but I would hope they would tap local talent, like laid off sports journalists, for content.

http://tinyurl.com/maj69n
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TD Paulius, Photographer
Orland Park | IL | USA | Posted: 10:37 AM on 07.20.09
->> Dave:

Here in Chicago the ESPN site has run mostly images obtained from Getty and AP. Individuals mentioned in stories are usually shot by the writer.

More disturbing is whether ESPN Chicago in its effort to garner the HS audience will follow the lead of the Chicago Tribune, which has a local web edition, www. triblocal.com, that actively solicits HS stories and images.

Unfortunately, all material submitted is subject to a User Agreement, which states in part:

"For all User Content provided to or placed on Triblocal.com, you grant Chicagoland Publishing Company, Inc. ("CPC"), its parents, affiliates and related entities, including without limitation Triblocal.com and its affiliated newspaper, a royalty-free, perpetual, irrevocable, non-exclusive right and license to use, copy, modify, display, archive, store, distribute, reproduce and create derivative works from the User Content, in any form, media, software or technology of any kind now existing or developed in the future. Without limiting the generality of the previous sentence, you authorize CPC to share the User Content across all Tribune Company affiliated Web sites, newspapers, broadcasts, and other media platforms, to include the User Content in a searchable format accessible by users of Triblocal.com and other Tribune Company Web sites, to place advertisements in close proximity to such User Content, and to use your name and any other information in connection with its use of the material you provide. You waive all moral rights with respect to any User Content you post or otherwise make available on Triblocal.com. You also grant CPC the right to use any material, information, ideas, concepts, know-how or techniques contained in any communication you send to us for any purpose whatsoever, including but not limited to developing, manufacturing and marketing products using such information and/or User Content. All rights in this paragraph are granted without the need for compensation of any sort to you.
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Aaron Rhoads, Photographer
mccomb | ms | | Posted: 10:56 AM on 07.20.09
->> Espn = Wal-Mart?
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Chris Stanfield, Photographer, Photo Editor
Atlanta | GA | USA | Posted: 11:26 AM on 07.20.09
->> We have to move beyond the argument that journalists are better to populate content online than anyone else. No one but us believes that is true. Driving traffic and building an audience (no matter how one goes about doing it) translates into more ad revenue for the host. That's just the reality. A sad reality - but true, nonetheless. ESPN is smart. Very smart; and the deeper they dive into neighborhoods, the deeper their pockets will become.
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Steven Ickes, Photographer
Mechanicsburg | PA | USA | Posted: 12:37 PM on 07.20.09
->> I've seen several attempts at localized sports content in my area. One company targeted specific counties, corresponding the various high school conferences and divisions. Their first site provided reporting, forums, still and video content. As far as the still images, they'd end up uploading every image from every event pretty much straight out of the camera. Users could purchase prints or download the images for $1.00 each. It was their belief that the cheap downloads would drive traffic to the site. Anyway, they never got past the first web site covering one specific conference and are simply hanging on for the hell of it. To their credit I heard that they did pay their photographers $100 per event plus commission.

The other attempt was done by a local tv station. From what I understand this was actually being implemented by the parent company which owned several stations across the country. Anyway, their content was pretty much the same as the first. However, rather than pay photographers or display user-generated content, they would recruit high school kids as reporters, videographers, and photographers. They gave each kid a polo shirt with the station's logo on it, gave them all some lofty title and put them to work. I used to see a lot of ads for the website but not so much anymore. I don't think that it's really taken off as they expected.

Either way, I wouldn't expect ESPN to pay photographers to cover high school sports. There are enough yahoos and wannabe's with cameras running around willing to do it all for free simply for the glory and recognition of calling themselves a "sports photographer". That last part was tongue-in-cheek of course.
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Louis Lopez, Photographer
Fontana | CA | USA | Posted: 2:51 PM on 07.20.09
->> Already being done, by www.maxpreps.com
When CBS Sports aquired MaxPreps.com you knew they were here to stay.

High Schools have their own home pages as well as do athletes, and scores and outcomes are updated faster than most of the news outlets.
I know many reporters and photographers use maxpreps.com for rosters here in Southern California.
Image sales are increasing every year, as well as both editorial and commercial image licensing.
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Thread Title: ESPN Aims to be the Home Team
Thread Started By: Dave Einsel
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