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|| SportsShooter.com: Member Message Board
Gladwell on the Myth of "Free"
Allen Murabayashi, Photographer
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New York | NY | USA | Posted: 6:26 PM on 06.29.09 |
->> http://bit.ly/s79FP
"For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves that “crap is in the eye of the beholder.”) But, in order to make money, YouTube has been obliged to pay for programs that aren’t crap. To recap: YouTube is a great example of Free, except that Free technology ends up not being Free because of the way consumers respond to Free, fatally compromising YouTube’s ability to make money around Free, and forcing it to retreat from the “abundance thinking” that lies at the heart of Free."
A very good read. |
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Shawn Lynch, Photographer
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New York | New York | USA | Posted: 6:54 PM on 06.29.09 |
->> Interesting because large corporations are now being forced to deal with "free", when many photographers have long struggled with these same large corporations wanting "free" from us. I don't know that the Dallas Morning News has ever asked for free photos as I've never worked for them, but I know many other publications and businesses who have.
I believe there is a business model to be made around "free," but you cannot give away everything for free. I think small, low res images are a good incentive to make people pay for your photos. Customers will not be content with a free 600x400 72dpi image when needed for a billboard advertizement. Nor will a bride be content with the same size files for printing her wedding album. Free is used as bait to lure customers in. You have to carefully control what you decide is free and what you expect customers to pay for. |
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