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SportsShooter.com: Member Message Board

Commercial "moments". Tips on creating the moment?
Lane Hickenbottom, Photographer
Omaha | NE | usa | Posted: 11:14 AM on 04.21.09
->> I was recently commissioned to shoot a series of team posters. The folks hiring me liked my jube shots created from the sidelines of real, authentic sporting events.

These photos will be directed and created on a practice field, and (hopefully!) made to look like real big-game moments for the purpose of the poster project. The series is focusing on the theme of camaraderie. Think of the soccer team celebrating after a game-winning goal, or the jube of a volleyball team after winning a key point. Think multiple players congratulating each other for a team effort. Peak action. Or at least peak post-action.

For each shoot I'll have about an hour to work with a handful of athletes to create the shots (in otherwise empty arenas/stadiums/fields).

I'll be responsible for a lot of the giving direction to the athletes, the shooting, and the post processing.

Are there any of you out there that have done this type of thing? I'm game for any pointers or tips in both the artistic and direction arena. I'd love to see some examples of other people's similar work.

Thanks in advance!
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Lane Hickenbottom, Photographer
Omaha | NE | usa | Posted: 1:57 PM on 04.21.09
->> Tips like, "use a glycerin, water mixture to simulate sweat," would be particularly helpful.

But now that one is taken. :)
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N. Scott Trimble, Photographer
Lake Oswego | OR | USA | Posted: 2:14 PM on 04.21.09
->> My best comment comes from DPing motion picture shoots: Do your best to visualize the shots first. Storyboard them out. Its okay if the final take isn't what you drew out, but its the best way to get things moving right along. Along with the storyboard, I would also do overhead sketches, that helps you figure action direction, and light placement. Also, depending on budget, consider a stylist and grip assistants, and even an art director.
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Wesley R. Bush, Photographer
Nashville | TN | U.S. | Posted: 4:41 PM on 04.21.09
->> Backlight them with big flash to make them pop from the scene.
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Aaron Rhoads, Photographer
McComb | MS | USA | Posted: 6:11 PM on 04.21.09
->> Tough, cause student athletes aren't actors. Getting authentic looking facial expressions would be something I would worry about.

I would have everything else down pat so I could work with the acting part.
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Eric Canha, Photographer
Brockton | MA | United States | Posted: 6:32 PM on 04.21.09
->> If you want realism make sure that there are 2 or 3 disembodied arms jutting into the frame with P&S'es or rebels.

If you want even MORE realism, position them to block the faces of the key athletes.





Sorry couldn't resist.
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Peter Wine, Photographer, Photo Editor
Dayton | OH | USA | Posted: 8:56 PM on 04.21.09
->> I think what I'd want is to give them some sort of audience.

So they weren't just jumping up and down by themselves, and more like the are in fact, showing off their accomplishments.

I agree that getting expressions that don't look forced will be the hardest part.

Given that you're not going to have a crowd behind them, as you would on the sidelines of a 'real' game, perhaps a shot looking more down on them, rather than across at them would get a cleaner background, that doesn't look odd because of the empty stands behind them.

And Eric, you left out the all-time classic refs-butt-shot. Though it's never a keeper anyway, so perhaps I should have left it out, too. [grin]
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Bastian Ehl, Photographer
Magdeburg | _ | Germany | Posted: 9:02 AM on 04.22.09
->> I had a similar shoot last year - advertising for the season ticket.

http://photoblog.bastianehl.com/index.php?showimage=66

The players did a great job, the audience aswell. We recruited the audience from the offical fan club and got them fired up with free food and beer. Shoot went totally smooth.

I used my assistant as a director. Telling everyone what to do. We tried a couple of times without the camera and then started shooting. You have to nail the shot pretty fast, cause people get lazy with this stuff pretty fast. The expression were only strong in the first frames.

Everything was laid out and planned before hand -> Storyboard.
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Aaron Rhoads, Photographer
McComb | MS | USA | Posted: 12:44 PM on 04.22.09
->> Looks like Bastian put the best "actors" up in front. Maybe do a down and dirty quick casting session to find out who can give the best expressions, put them up front.
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Bastian Ehl, Photographer
Magdeburg | _ | Germany | Posted: 2:16 PM on 04.22.09
->> The three guys in front are team members, but were casted beforehand for their expressions. The kid has been regulary casted. The background audience is the team's fan-club.
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Lane Hickenbottom, Photographer
Omaha | NE | usa | Posted: 2:16 PM on 04.22.09
->> I really appreciate the responses from everybody. There are lots of ideas here that I'll incorporate into the job.

Thanks!
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Jody Gomez, Photographer
Murrieta | CA | USA | Posted: 10:30 PM on 04.22.09
->> Hey Lane, my idea may be silly, but maybe you can meet with the team ahead of time and replay some of their greatest on field moments (like a replay tape).

Or maybe you can play some music that will pump them up and sort of get them in the mood a little bit. That way they have their greatest moments running through their head so the expression might come easier for them.


If you don't have a replay tape, maybe you can use some of your own jubo shots and make a slideshow with some awesome music. That way they'll see the great jubo shots you're trying to recreate and be pumped up as well...

Jody
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Lane Hickenbottom, Photographer
Omaha | NE | usa | Posted: 12:11 AM on 04.23.09
->> Yeah, I've been gearing myself up for giving some kind of pep talk. Not really my style, but it might be necessary.
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Thread Title: Commercial "moments". Tips on creating the moment?
Thread Started By: Lane Hickenbottom
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