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SportsShooter.com: Member Message Board

Why put IS on long telephoto lenses?
Matthew Sauk, Photographer
Sandy | UT | United States | Posted: 8:31 PM on 03.30.09
->> This maybe another stupid question but why put that into lenses?

Why not make two versions of each lens as well and keep the ability to service them.

It would allow people to afford either version while also having the ability to have canon repair if needed.
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Delane B. Rouse, Photographer, Photo Editor
Washington | DC | US | Posted: 8:36 PM on 03.30.09
->> From a financial standpoint there are increased costs associated with having additional products. Increased R&D, marketing, inventory, parts, etc.
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Matthew Sauk, Photographer
Sandy | UT | United States | Posted: 8:41 PM on 03.30.09
->> It would be interesting to see how long it takes Canon to make back the costs it takes to develop a lens, manufacture, etc..
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Michael Fischer, Photographer
Spencer | Ia | USA | Posted: 9:06 PM on 03.30.09
->> Just keep in mind that the high margin for the camera manufacturers is not the camera bodies but the lenses and accessories. This offsets the low margins on PS and bodies.

If you doubt me, explain how the secondary lens manufacturers stay in business.
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Tim Snow, Photographer
Montreal | Qc | Canada | Posted: 9:19 PM on 03.30.09
->> And anyways, who would buy a 400mm or longer without IS? I understand the grand majority of people with 400's and longer shoot with tripods, but at that magnification even the littlest vibration could cause the image to suffer. Why not have the added security of an IS motor? (Yes, I realize people have budget constraints and such, but I'm talking people buying new lenses here)
If you use the 1/shutter speed theory, and are using a 500mm with a doubler, you will need a SS of at least 1/1000th of a second right? That is not always possible, so why not use IS and be able to shoot up to 2 speeds slower?
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Delane B. Rouse, Photographer, Photo Editor
Washington | DC | US | Posted: 9:30 PM on 03.30.09
->> Did wither of you see the video of how a lens is made? A lens does not seem to be a high profit item to me...it's waaaaaaay too specialized, but I could be wrong. Take a look here if you haven't seen it:

http://www.youtube.com/watch?v=MKNFW0YwDYw

http://www.youtube.com/watch?v=qzpt49qq6v4&feature=related

http://www.youtube.com/watch?v=6bQ3-DWh-rA&feature=related

Lens caps are high profit. Batteries are high profit. straps, bags, canon branded shirts/hats...those are high profit.

dbr
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Jeff Mills, Photographer, Photo Editor
Columbus | OH | USA | Posted: 10:03 PM on 03.30.09
->> Tim, it depends what you shoot. I had a 500 f4 IS and definatly made use of the IS because it was a lens I liked to use for things like wildlife. Shooting late in the day at 500mm f4, 1/125 IS definatly becomes very handy

On the other hand, on my 400 2.8 IS, I only used it for sports. IS was of no use because it was always on a monopod and I never shoot below 1/500th of a second. IS simply slows down the lens AF. Its more elements to move around.

I had the Canon 70-200 2.8 and the 70-200 2.8 IS and the non IS was defiatly sharper of the two, less elements. However having the IS made it useful for low light wedding and other events so I was glad to have IS


Switching to Nikon, I was lucky I could still buy a 400 2.8 non IS for $1500 less than the IS version. Why spend that money on something I'm never going to turn on, maybe with the exeption of shooting PGA with a doubler but how often do I do that realistically to make it worthwhile. I'm a 99% field sports guy, I dont need IS on long glass.
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Tim Snow, Photographer
Montreal | Qc | Canada | Posted: 11:18 PM on 03.30.09
->> Jeff, I know what you mean. The majority of my work though is covering concerts where a SS of 1/500th is a luxury, which is why I would opt for the IS version. I guess it all really boils down to the individual and what they will be using the glass for.
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Stephen O'Brien, Photographer
Houston | Tx | USA | Posted: 1:50 AM on 03.31.09
->> Like Jeff said, I use the stabilizer when shooting wildlife in low light situations. I also use the stabilizer when using a 1.4x or 2x converter on my 400 lense, even when shooting subjects with a high enough shutter speed. It's practically a must with the converter, in my experience, to keep from getting camera shake.
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George Bridges, Photographer, Photo Editor
Washington | DC | USA | Posted: 7:32 AM on 03.31.09
->> Why? If you shoot absolutely nothing but sports then I can see your point.

Shoot one service from the top balcony of a church at 1/60th (or similar event) and you are thankful for the IS.
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Curtis Clegg, Photographer
Sycamore | IL | USA | Posted: 8:22 AM on 03.31.09
->> When the IS technology is inexpensive enough for Canon to put it into even their $200 P&S cameras and their $150 DSLR lenses, there really isn't much of a reason to not put IS into almost every new lens.

It's like remote control... it used to be that you had to pay a premium for having a television that let you change channels from the La-Z-Boy but now it's virtually impossible to find a television in any price range that *doesn't* have a remote.
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Bradly J. Boner, Photographer, Photo Editor
Jackson | WY | USA | Posted: 9:31 AM on 03.31.09
->> All the wildlife photographers out here LOVE that IS stuff. When you're sitting in a blind and shooting at dawn or dusk and you're exposure is 1/125 or below with a teleconverter, I imagine IS is a Godsend.
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Thread Title: Why put IS on long telephoto lenses?
Thread Started By: Matthew Sauk
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