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|| SportsShooter.com: Member Message Board
Continuation of "Any Successful Online Sellers"
Phillip Davies, Photographer
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Garden City | NY | US | Posted: 12:03 PM on 12.29.06 |
->> This is a continuation of this thread
http://www.sportsshooter.com/message_display.html?tid=17549
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Les Stukenberg had a great comment "Ask your customers".
We've picked up some great ideas based on customer feedback. If you are at an event where you can talk to people who have purchased from your Web site, ask them about their experience with the site. Ask them about what they would like to have added or even removed, in regard to features and services.
The customers appreciate being asked and they often have excellent ideas. My wife spends a great deal of time with customers on the phone and talking to them at events. It has paid off for us in customer loyalty, having a better Web site and sales. |
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Jody Gomez, Photographer
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Murrieta | CA | USA | Posted: 3:40 AM on 01.01.07 |
->> Thanks for responding guys. I should also add that I put my logo and website on the tailgate of my truck (I opted to not include my phone number for safety reasons). Although my town is growing (we now have 90,000+ people), I have found that it's still very small in many ways, and the more people that know about my site, the better off I am. What's funny is the reaction I sometimes get from high school kids whose photos I've taken but have never met me. I've had some of them act like I'm famous when they finally meet me, which is flattering and a little embarrassing, but it's really a testament to an aggressive marketing strategy. It pays to be consistent and to be involved in your community as much as you can. Name brand recognition is key, and that takes a lot of work. I have no problem doing little extras for people (like a custom design for a reasonable price) because I know it will come back tenfold.
I don't take down galleries for a very long time, but when I do, I re-enable them for free if a customer asks me to. It's very easy for me to do, and to be honest, the only reason I take galleries down is to keep my front page fresh and as uncluttered as possible. The two times I've been asked to re-enable galleries resulted in over $1100 in sales, and I seriously doubt I would have gotten those sales if I charged the customer to put the gallery back up.
Anyway, I am very interested to hear more thoughts on this subject.
Cheers!
Jody |
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Phillip Davies, Photographer
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Garden City | NY | US | Posted: 11:35 AM on 01.01.07 |
->> If you have a Web site, get a good reporting tool, so that you can see where your visitors are coming from and what they are doing. If you want a free piece of software that works well and has good graphical reports, I was using POWER PHLOGGER 2.2.5 from phpee.com which is a good tool, but I just recently switched to Google Analytics which blows me away with the detail of the reporting you can get. It's also free, but unlike PHLOGGER, Google also gets to see your data.
With Google I can track where people are coming from, which pages they enter and exit from, compare different months days and weeks, track keywords used to find the site and just about anything else you can think of. Another really nice feature is that the all of this computing is done on Google's servers, not mine. So as the site grows, I don't have to worry about analytics using up CPU time and system resources.
Your data can tell you a great deal about your site and help you improve the services that you offer your customers. |
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