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|| SportsShooter.com: Member Message Board
Clients resisting digital... Why?
Regis Lefebure, Photographer
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Silver Spring | MD | USA | Posted: 9:41 AM on 01.31.03 |
->> I am getting resistance from a couple of clients regarding the use of digital images in their magazines.
the standard complaint from them is that a digital file - be it from EOS 1D or similar high-end cameras - will hold up only to half page... I think this is utter crap, that they are not familiar with using didge and would rather continue with the tried and true transparency.
One art director says their magazine covers run 50 megabytes, and the 1D only produces a 23 meg file at 16-bit... not good enough.
And yet I see/hear of jpegs being used in double trucks etc. What in heck is going on?
Is it only because they are not familiar with using digital files? One photo editor I recently worked with didn't even have viewing software to see thirty 16-bit tiff files... she tried see each image, one at a time, by opening them in photoshop - PS5 no less! Of course I whipped out my trusty laptop to show her i-view, photo mechanic AND PS7's filebrowser... and this occurred at a "high-brow" magazine.
Will a 16-bit tiff not hold up on a two-page spread? I want to do the bulk of my work in digital format, and yet all I hear is it doesn't compare to film.
Regis Lefebure |
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Larry W. Smith, Photographer
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Valley Center | KS | USA | Posted: 11:59 AM on 01.31.03 |
->> Regis, It does seem a little odd these magazines don't use any digital, I shoot some catalog work as well as my sports and news and I only shoot jpeg fine images and the catalog uses them for every page front cover inside double truck with a fold out and they have always looked great. Maybe these magazines have gotten poor quality images from someone in the past and based their decision from this.
Good luck.
Larry |
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Paul Cunningham, Photo Editor
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New York | NY | US | Posted: 12:48 PM on 01.31.03 |
->> Part of the problem from my perspective is that art directors may lack the technical savy and interest in the technology to make the most of digital images.
Regis, you mentioned that the art director that you were working with was using an old version of Photoshop.
Clearly, this person has more interest in producing the end product than tinkering with the tools that help make the product. Many people are not interested in playing with the computer. Digital photo technolgy is evolving very quickly, and many people don't have the time or interest to keep up with it.
As people realize how much time and money they will save by using digital photography, they will buy in. Just like most photographers I know.
You will always have those who resist change and in my experience people who disparage digital photography do so because they don't want to learn any new tricks. |
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Howard Curtis Smith, Photographer
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Baldwin | NY | USA | Posted: 1:04 PM on 01.31.03 |
->> I can see where a client who is not up to date on technology, will not want a 23 meg digital file over a 50 meg film scan. It sounds like the picture editor is not keeping up with the current debate on the industry. There is still some debate among photographers on which is better. I know many photographers who are not tech savvy, let alone photo editors. The industry is changing so rapidly that it is hard to keep up, if you are not immersed in the technology.
The "high brow" mag you refer to is probably using Quark, which is not out for Mac OS X yet. They probably have not had a major hardware upgrade in several years. A Mac OS X native version of Quark is supposed to be out this summer. Maybe by this time next year they will be in the digital age.
The next time you shoot for them, shoot part of the assignment on film and digital, have a couple of 11 x 14 prints made from each. Let the photo editor decide which is which. You might open some eyes.
A double truck, especially if the publication is larger than tabloid size, will be pushing the limits on what a 1D can handle. If this type of shooting is a large part of your business, then you might want to look into the 1Ds. If you can wait, or don't want to part with $8000, Canon is rumored to be coming out with a new camera in March. |
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