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Apparel Catalog Work
David Dennis, Photographer
Bakersfield | Ca | US | Posted: 8:05 PM on 07.12.17
->> I'm looking to get an idea of what others do when pricing out catalog work. Still getting info on the scope of the project but my question is in if its better to price out with licensing or not. Talked to one or two people so far and they don't charge for licensing. The quote is sent with only time and expenses. They only do buy outs it if the company wants to buy the copyrights to the photos. That seems crazy to me since my time and photos are separate items and both are worth something in my opinion. Even if the photos have a shelf life of maybe one year. But maybe I'm looking at it wrong.

Would love to hear what some of you out there do if you shoot this sort of thing. Feel free to message me.
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Wally Nell, Photographer
CLEVELAND | OH | USA | Posted: 9:21 PM on 07.12.17
->> Catalog work is advertising, so your pricing should be based on going rates for advertising. For a whole catalog my thoughts are that your beginning quote should be in the thousands. Quote higher, and give a discount to fit their budget and usage rights.
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Jim Colburn, Photographer
Omaha | NE | USA | Posted: 9:34 PM on 07.12.17
->> Catalog work is not advertising, it's hack work often priced on a "per piece" basis. The client will, in all probability, want all rights and will not want to pay you for any re-use. Expect a "work for hire" contract with no mention of buy-out.

You'll probably be required to photograph a couple/few hundred items of the same size during any "session" (that may last more than one day) so the best way to do it is set up a neutral background, set up lights that will pretty much do a decent job with anything, and crank 'em out.

It's modern, photographic assembly-line work that will pay the bills but give you little satisfaction.
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David Dennis, Photographer
Bakersfield | Ca | US | Posted: 3:36 AM on 07.13.17
->> Hey Jim, not sure why you took the time to respond if you were just going to tear down and belittle my question.

Wally, I appreciate the feedback. Thank you
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Ric Tapia, Photographer
Los Angeles | CA | USA | Posted: 2:59 AM on 07.14.17
->> David,
With all due respect Jim is 100% correct on his assessment. Nothing Jim said was inappropriate. I have friends that do catalog work for Nordstroms and Amazon. They described the work as the same.
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David Dennis, Photographer
Bakersfield | Ca | US | Posted: 1:41 PM on 07.14.17
->> Ok, But I'm not asking for an opinion on what everyone thinks about catalog work. Catalog work can be more than just shooting hundreds of clothing items folded or not on a white sweep.I agree that shooting hundreds of items on a white sweep may suck after awhile. But that's not what I would be doing and that isn't what I was asking about. But to call it "hack work"? I have never heard of a saying where you refer to someone or something with the term "hack" as a good thing.
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Stanley Leary, Photographer, Photo Editor
Roswell | GA | | Posted: 3:46 PM on 07.14.17
->> David

I agree with your assessment of the attitude of the advice.

The question depends on the type of client. If it is a major brand you maybe able to get some usage fee.

Most of the time it would be better to price the project. I like to price for the first item of a certain size and then add per piece price there after. This way you are charging for the upfront setup and then pricing per item so as not to get abused by large quantity.

I would always try my best to have three prices. A low, medium and high price. Try your best to give them three options with the idea if they book you on the cheapest you will be pleased to do the work.

Most of the time clients will pick the medium price if it is more what they really could use.

The high price needs to be something they could use and some how is an upgrade.
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Matt Brown, Photographer
Fullerton | CA | USA | Posted: 7:09 PM on 07.17.17
->> David,

Always charge a usage fee. Licensing is a must No catalog work should be a couple hundred bucks a day.
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Thread Title: Apparel Catalog Work
Thread Started By: David Dennis
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