Story   Photographer   Editor   Student/Intern   Assistant   Job/Item The Online Resource for Sports Photography

 Front Page
 Member Index
 Latest Headlines
 Special Features
 'Fun Pix'
 Message Board
 Educate Yourself
 Equipment Profiles
 Classified Ads
 Monthly Clip Contest
 Annual Contest
 Current Issue
 Back Issues
 Members Area
 "The Guide"
About Us:
 About SportsShooter
 Contact Us
 Terms & Conditions

Sign in:
Members log in here with your user name and password to access the your admin page and other special features.



|| Member Message Board

KelbyOne Layoffs
Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 8:49 AM on 02.12.16

Looks like Scott Kelby's oversimplified commoditization of photography is coming back to haunt him. His, "read my book (or watch my video) and shoot like the pro's" has made his own customers smarter than him I guess.

The people that really made his company valuable are all now gone. Matt left months ago and work for OnOne. The others were recently laid off.

If he focuses the "core" which is Adobe Product training ... who will he lean on? Those people aren't there anymore.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Darren Whitley, Photographer
Kansas City | MO | USA | Posted: 4:12 PM on 02.13.16
->> When the company moved away from being Kelby Media or the NAPP I wondered what they were doing. It felt like he was trying to take on But Lynda has such a depth of material already I don't think that's such a great idea.

There's no exclusive on photo education. It makes them vulnerable same as the rest of us. Business can leave at anytime. Even if his business empire collapses, he will have a job. Maybe Adobe would hire him outright.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 10:41 AM on 02.14.16
->> He personally has done a great job of building a business at regurgitating the blatantly obvious to new photographers. New photographers, however, have discovered that their cameras have a user manual. I'm sure that discovery has put a dent in his book sales.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Phil Hawkins, Photographer
Fresno | ca | usa | Posted: 3:50 PM on 02.14.16
->> You guys are not really being fair to Kelby.

He rode the Photoshop juggernaught to it's conclusion. He published the absolute best instructional books on Photoshop then in circulation, and produced a hugely successful run of Photoshop World conferences, and then corralled an incredible bunch of talent to teach in his KelbyOne instructional web site. By his own admission, he never dreamed his would become the business it has become. But as with all things digital today, the landscape shifted. The incredibly abusive and coarse way Adobe treated it's long-time customer base in 2012 when it introduced the CC subscription plan began a gradual move away from Photoshop, first by hobbyists, then slowly by professionals, a trend that continues today. Now, we have DxO, Capture One, OnOne, Nik Software, MacPhun, Corel, and the venerable Lightroom. Kelby's problem is not recognizing the changing trends in usage and adjusting accordingly. He became complacent. He was also belatedly affected by the recession. Attendance at Photoshop World was decimated.

He's not a bad guy, he's just not reading the tea leaves. He needs to move a large number of his "eggs" into other baskets, and not be 100% tethered to Adobe. I, for one, hate to see his instructional talent go to waste. I loved Photoshop World. I loved his books. He can and should reinvent himself. Quickly.
 This post is:  Informative (4) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 5:54 PM on 02.14.16
->> Phil - From your perspective, I would have to agree that Scott Kelby has helped everyone with Photoshop ... including myself. I have purchased his books, videos, and was a subscriber to KelbyOne for about two years. When it comes to PS, he's the best. I'm also sure he's a great person as well.

The sour taste in my mouth comes from his oversimplified marketing approach that has added to the commoditization of the professional photography industry as a whole. I don't know how many times he as leveraged "Like the Pros Do" for personal gain. I'm fine with him saying, "Like Dave Black does" or "Like Phil Hawkins does" I just resent the fact that he uses it as validation for everything he does in order to sell books and videos. It makes me feel like he's saying ... you don't have to hire a pro.... just read my book and watch my video and do it yourself.

I do wish Scott well in the future and hope that he can find a way to focus what he is very good at to the benefit of the industry. That's where he will most likely make the most money and do his best work.

That's just my opinion though.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Jack Kelley, Photographer
Los Angeles | CA | | Posted: 2:34 PM on 02.15.16
->> And this week it's Larry Jordan:

As if we needed more evidence of how rapidly our landscape is shifting.

Wasn't it Alvin Toffler writing in "Future Shock" who posited (paraphrasing here) that societal change itself would not disorient us, so much as the accelerating pace of change?
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Brett Groehler, Photographer
Duluth | MN | USA | Posted: 1:55 PM on 02.16.16
->> I feel bad for the people that were laid off at Kelby One but I have no sympathy for him. I was a long time member of NAPP but refused to renew after his ego got the better of him and he changed the name to himself. The additional "focus" on photography also bothered me. I really don;t need instruction from a PhotoShop guy who paid Joe McNally to teach him photography. Kelby's books on PhotoShop were some of the best and I refer to them often. He should stick to that.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 4:52 PM on 02.16.16
->> Glad someone else sees it pretty much the same way I see it.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Mark Loundy, Photo Editor, Photographer
San Jose | CA | USA | Posted: 4:52 PM on 02.16.16
->> Along the lines of what Kevin said, Kelby was never in business for the pros. It was always about amateurs who wanted to "be like" the pros.

I didn't know him personally and I assume that he was just trying to make the most of his market niche. But I didn't like being used (figuratively) as a piece of his marketing materials.

 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Add your comments...
If you'd like to add your comments to this thread, use this form. You need to be an active (paying) member of in order to post messages to the system.

NOTE: If you would like to report a problem you've found within the website, please let us know via the 'Contact Us' form, which alerts us immediately. It is not guaranteed that a member of the staff will see your message board post.
Thread Title: KelbyOne Layoffs
Thread Started By: Kevin Krows
Member Login:

Return to -->
Message Board Main Index
WKU Hilltoppers rule! I'm biased because I went there! Come On In! ::..