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SportsShooter.com: Member Message Board

KelbyOne Layoffs
Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 8:49 AM on 02.12.16
->> http://petapixel.com/2016/02/11/big-names-laid-off-kelbyone-refocuses-core-...

Looks like Scott Kelby's oversimplified commoditization of photography is coming back to haunt him. His, "read my book (or watch my video) and shoot like the pro's" has made his own customers smarter than him I guess.

The people that really made his company valuable are all now gone. Matt left months ago and work for OnOne. The others were recently laid off.

If he focuses the "core" which is Adobe Product training ... who will he lean on? Those people aren't there anymore.
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Darren Whitley, Photographer
Kansas City | MO | USA | Posted: 4:12 PM on 02.13.16
->> When the company moved away from being Kelby Media or the NAPP I wondered what they were doing. It felt like he was trying to take on Lynda.com. But Lynda has such a depth of material already I don't think that's such a great idea.

There's no exclusive on photo education. It makes them vulnerable same as the rest of us. Business can leave at anytime. Even if his business empire collapses, he will have a job. Maybe Adobe would hire him outright.
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Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 10:41 AM on 02.14.16
->> He personally has done a great job of building a business at regurgitating the blatantly obvious to new photographers. New photographers, however, have discovered that their cameras have a user manual. I'm sure that discovery has put a dent in his book sales.
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Phil Hawkins, Photographer
Fresno | ca | usa | Posted: 3:50 PM on 02.14.16
->> You guys are not really being fair to Kelby.

He rode the Photoshop juggernaught to it's conclusion. He published the absolute best instructional books on Photoshop then in circulation, and produced a hugely successful run of Photoshop World conferences, and then corralled an incredible bunch of talent to teach in his KelbyOne instructional web site. By his own admission, he never dreamed his would become the business it has become. But as with all things digital today, the landscape shifted. The incredibly abusive and coarse way Adobe treated it's long-time customer base in 2012 when it introduced the CC subscription plan began a gradual move away from Photoshop, first by hobbyists, then slowly by professionals, a trend that continues today. Now, we have DxO, Capture One, OnOne, Nik Software, MacPhun, Corel, and the venerable Lightroom. Kelby's problem is not recognizing the changing trends in usage and adjusting accordingly. He became complacent. He was also belatedly affected by the recession. Attendance at Photoshop World was decimated.

He's not a bad guy, he's just not reading the tea leaves. He needs to move a large number of his "eggs" into other baskets, and not be 100% tethered to Adobe. I, for one, hate to see his instructional talent go to waste. I loved Photoshop World. I loved his books. He can and should reinvent himself. Quickly.
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Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 5:54 PM on 02.14.16
->> Phil - From your perspective, I would have to agree that Scott Kelby has helped everyone with Photoshop ... including myself. I have purchased his books, videos, and was a subscriber to KelbyOne for about two years. When it comes to PS, he's the best. I'm also sure he's a great person as well.

The sour taste in my mouth comes from his oversimplified marketing approach that has added to the commoditization of the professional photography industry as a whole. I don't know how many times he as leveraged "Like the Pros Do" for personal gain. I'm fine with him saying, "Like Dave Black does" or "Like Phil Hawkins does" I just resent the fact that he uses it as validation for everything he does in order to sell books and videos. It makes me feel like he's saying ... you don't have to hire a pro.... just read my book and watch my video and do it yourself.

I do wish Scott well in the future and hope that he can find a way to focus what he is very good at to the benefit of the industry. That's where he will most likely make the most money and do his best work.

That's just my opinion though.
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Jack Kelley, Photographer
Los Angeles | CA | | Posted: 2:34 PM on 02.15.16
->> And this week it's Larry Jordan:

https://larryjordan.com/articles/the-time-has-come-to-say-goodbye-for-a-whi...+Newsletter+160215&utm_campaign=2%2F15%2F16+Newsletter&utm_medium=email

As if we needed more evidence of how rapidly our landscape is shifting.

Wasn't it Alvin Toffler writing in "Future Shock" who posited (paraphrasing here) that societal change itself would not disorient us, so much as the accelerating pace of change?
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Brett Groehler, Photographer
Duluth | MN | USA | Posted: 1:55 PM on 02.16.16
->> I feel bad for the people that were laid off at Kelby One but I have no sympathy for him. I was a long time member of NAPP but refused to renew after his ego got the better of him and he changed the name to himself. The additional "focus" on photography also bothered me. I really don;t need instruction from a PhotoShop guy who paid Joe McNally to teach him photography. Kelby's books on PhotoShop were some of the best and I refer to them often. He should stick to that.
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Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 4:52 PM on 02.16.16
->> Glad someone else sees it pretty much the same way I see it.
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Mark Loundy, Photo Editor, Photographer
San Jose | CA | USA | Posted: 4:52 PM on 02.16.16
->> Along the lines of what Kevin said, Kelby was never in business for the pros. It was always about amateurs who wanted to "be like" the pros.

I didn't know him personally and I assume that he was just trying to make the most of his market niche. But I didn't like being used (figuratively) as a piece of his marketing materials.

--Mark
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Thread Title: KelbyOne Layoffs
Thread Started By: Kevin Krows
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