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SportsShooter.com: Member Message Board

NPPA study on pro photography
Doug Pizac, Photographer
Sandy | UT | USA | Posted: 2:44 PM on 02.04.15
->> NPPA just came out with a research study that compared professionally made pictures to those made by novices, citizen journalists, reporters, etc. Pro pix were identified as such 90% of the time. The key ingredient? Quality

Here is the link to a short video on the findings:
http://vimeo.com/118624184

Here is part one of a four part series on the study:
https://nppa.org/node/69402
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John Schreiber, Photographer, Assistant
Redondo Beach | CA | USA | Posted: 5:17 PM on 02.04.15
->> Great and much needed study. Glad somebody is doing it.

I also wonder if they have any data on a link between perceived quality and a reader's likelihood of paying for the product, keeping a subscription, signing up for a subscription, etc. It would be great to see a direct link between professional photos and the bottom line because I'm afraid that is all corporate bean counters really want to see.

Or, I guess the other thing to ask is "Do amateur photos cause a drop in readership, subscriptions, etc?" Would be interesting if they could somehow quantify the effect of pro vs. amateur.
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Doug Thompson, Photographer
Floyd | VA | | Posted: 7:06 PM on 02.10.15
->> Glad to see the study and hope it gets attention. I speak to media classes at some of our area colleges and universities and see clouds of doubt on some of the faces of students who wonder if they are entering a profession that is dying.

I have to tread carefully because the bulk of my work is contract with papers and TV stations who have laid off staff members and now hire people like me to cover the assignments.

At 67, I'm heading into twilight and I sometimes wonder if my profession of choice will die before me. Are photojournalists an endangered species? Yes, in too many ways but we can hope that salvation and revival is possible. I survive now because I added video to my offerings and now spend 60 percent of my time shooting TV news and feature footage. At high school sports events, I can spend one half shooting stills for newspapers and then a half shooting footage for local TV news.

Please, let this study make a difference.
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Aaron Suozzi, Photographer
Fort Wayne | IN | USA | Posted: 9:36 AM on 02.11.15
->> I just posted the link to my Facebook page and everybody else who is a member of SS should do the same thing. It's about time someone agreed with what we have been saying for the past 10+ years. I knew paying those NPPA dues for all of those years would eventually payoff. Let's just hope it's not too late.
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Thread Title: NPPA study on pro photography
Thread Started By: Doug Pizac
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