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SportsShooter.com: Member Message Board

New FREE online Event Photographer Magazine
Jim Roshan, Photographer
Broomfield | CO | USA | Posted: 2:28 PM on 03.15.12
->> Hey guys,

I have just published my first magazine - would love to get feedback from you.

http://www.EventPhotographerMagazine.com
 This post is:  Informative (1) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Eric Canha, Photographer
Brockton | MA | United States | Posted: 2:58 PM on 03.15.12
->> Jim HAVING to register to see it is an automatic fail for me. You may have vast volumes of knowledge in there, but if it means having to give up my identity (and worse my inbox) to find out I just pass.
 This post is:  Informative (2) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Mike Huffstatler, Photographer, Assistant
Rancho Cucamonga | Ca | United States | Posted: 3:23 PM on 03.15.12
->> I totally concur with Eric. At a minimum I want to see a preview of what the contents are. Outside of that, I click the handy "X" to close the window.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Clark Brooks, Photo Editor, Photographer
Urbana | IL | USA | Posted: 4:55 PM on 03.15.12
->> Dido what Mr. Canha wrote. Cover looks nice.
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Doug Pizac, Photographer
Sandy | UT | USA | Posted: 5:25 PM on 03.15.12
->> If it is free, why do you need us to register? What's the purpose of collecting names and email addresses? And why do you want which categories we're interested in or do?

No offense, but having innocently done other sign-ins like this I started getting unwanted spam email from various advertisers relating to the interests I had checked. To me, offers like this are not free because I end up spending my time later trying to get unsubscribed and off mailing lists.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Butch Miller, Photographer
Lock Haven | PA | USA | Posted: 5:30 PM on 03.15.12
->> I concur ... my initial reaction was exactly the same as reflected here when I visited the link ...
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Jim Roshan, Photographer
Broomfield | CO | USA | Posted: 5:56 PM on 03.15.12
->> Let me explain why we are doing what we do.

Because we are a free distribution magazine we have to have accountability to our advertisers. By collecting info from our readers we can offer the following:
- A true number of readers so advertisers can confirm their ROI when spending money with us. No one is going to spend advertising dollars with us when we can't give them real numbers of subscribers. We don't give, rent, or sell our lists to anyone. We give our advertisers plenty of ways to communicate with the readers without spamming them.
- by knowing the other questions our editorial staff gets a much better idea where to concentrate the content. Later we will do an extensive survey to our readers that will help vendors get a better idea of what's actually going on in this fragmented industry so they can improve products and services for the readers - this will be an opt-in option!

Just some data for you:
- We launched our first issue on March 1. To date we have over 14,000 subscribers that have registered and read the magazine. No one else has complained about the registration process!
- We are currently growing at a rate of over 500 new subscribers a day!
- So far we have received 100% positive feedback (until I posted on SS). I truly understand your feelings to the registration process. But, tell me where else can you go to get a quality magazine like this for free without having to register - it costs lots money to publish something like this and unfortunately accountability has to be a big part of the process.

We are all professional photographers too. We think we are pretty well qualified to know what (we) photographers want.

I surely don't like spam either!!

PS - I started receiving SS from the time it was an emailed newsletter - which I gave my info inorder to read. This year marks my 30th year as a professional photographer. I have always treated my fellow photog with the utmost respect. I truly don't plan on changing my ways now!!

Thanks for your input...
 This post is:  Informative (3) | Funny (0) | Huh? (1) | Off Topic (0) | Inappropriate (0) |   Definitions

Daniel Berman, Student/Intern, Photographer
Seattle | WA | US | Posted: 7:04 PM on 03.15.12
->> Just thought I'd throw it out there that I registered and took a peak through the magazine, and I thought there was some useful tidbits in there. Worth a second to make a username, imo.

Daniel
 This post is:  Informative (2) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Doug Steinbock, Photographer
West Springfield | MA | USA | Posted: 7:12 PM on 03.15.12
->> I was gonna check it out till I read the "you gotta register" posts. Now, I have no interest.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Clark Brooks, Photo Editor, Photographer
Urbana | IL | USA | Posted: 8:17 PM on 03.15.12
->> "But, tell me where else can you go to get a quality magazine like this for free without having to register..."

Hey Jim,

To answer your question...
You can preview hundreds of quality magazines here ->
http://www.magcloud.com without having to register.

If you have 14,000 subscribers then why care what the sportsshooter crowd thinks? For the most part, IMHO, I believe, most of the folks, at least the more vocal among us here are not in your target audience anyway. However, kudos on the large subscriber base.

Second, what's the deal with not paying writers? Being one, I'm kinda offended. Billed as a quality magazine, shouldn't you pay for quality writing, especially since your are generating ad revenue?

As for your justification, sorry I don't buy it. You don't need names and email addresses. You could easily use pageviews or downloads to justify your advertising rates or convince new advertisers to come on board.

I registered but Mickey Mouse might be getting some unwanted email ;-) If anyone would like to check it out but not register, feel free to use my login (MMouse/mouse1). Anyways, here are three quick observations:

1. The preview interface is too slow for my taste. The page turner was sloooooooooow. Anybody who reads this and wants to check it out. Click the download button on the left. May be there was a lot of traffic and your server was moving at a snail's pace.

2. The page design is nice. Nice use of white space, color and bleeds. Wasn't thrilled about the photo samples that went with some of the articles, despite the focus on T&I, I would expect something a little more creative for art.

3. Not specializing in the event side of the business, the content was not interesting. I'm sure folks who prefer to make a living in the genre the mag is gear to would appreciate and find value in it more. What appeals to me personally is content on a more academic, research driven level.

Overall, great idea. Honestly, wish I would have thought of it. I wish you the best of luck with it.
 This post is:  Informative (1) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 11:46 PM on 03.15.12
->> Jim -

Why so defensive? You asked for feedback, got it, and now insult those who have taken valuable time to help you.

When you ask for feedback be objective, listen, consider, ask more questions, and validate. You can choose to act or not ... that's up to you.

Eric, Butch, and Clark .... you can be my consultants anyday!

Just write this in your notebook for future consideration:

1. Registration? Purpose, value, limitations.
 This post is:  Informative (2) | Funny (0) | Huh? (2) | Off Topic (0) | Inappropriate (0) |   Definitions

Osamu Chiba, Photographer
Vista | CA | USA | Posted: 12:02 AM on 03.16.12
->> Kevin,

Where is the "insult" in Jim's (second) post?

O
 This post is:  Informative (1) | Funny (0) | Huh? (1) | Off Topic (0) | Inappropriate (0) |   Definitions

Mike Doran, Photographer
Petaluma | CA | U.S.A. | Posted: 2:11 AM on 03.16.12
->> I registered and it looks pretty good to me as well. It's well laid out and I learned a few things while I was reading it. Keep up the good work.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Mike Huffstatler, Photographer, Assistant
Rancho Cucamonga | Ca | United States | Posted: 3:51 AM on 03.16.12
->> Jim,

I appreciate where you are coming from, but I'd still like to see a preview of what's in store.

I have no desire to sound argumentative or anything, but question at least one statement; "We launched our first issue on March 1. To date we have over 14,000 subscribers that have registered and read the magazine. No one else has complained about the registration process! "

Doesn't surprise me that nobody complained about the registration. They all did it and saw the publication. I would however ask this...how many people have you lost because of it? Several here already. How many people hit the page like we did and decided to not go through the process for the unknown result? I suspect your numbers of active users could easily be notably higher.

I'm not suggesting making the entire content free. Just give a little preview of what's inside. If it's there and I missed it I apologize now. I have not gone back and looked again.
 This post is:  Informative (2) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 6:45 AM on 03.16.12
->> Osamu-

- We launched our first issue on March 1. To date we have over 14,000 subscribers that have registered and read the magazine. No one else has complained about the registration process!

In other words -- there are 14,000 people smarter than you!!!!!!!!!!!!!

- So far we have received 100% positive feedback (until I posted on SS).

That makes our feedback even more useless.


14000 subscribers, 500 growth rate, 100% positive feedback (until he asked us).. out of all those people not one person expressed concern. Wow, why did he even bother to ask us for feedback?
 This post is:  Informative (1) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Kevin Krows, Photographer
Forsyth | IL | USA | Posted: 7:01 AM on 03.16.12
->> Here's my offical feedback -

1. Eliminate the initial registration for people who just want to see what you are up to. Nobody likes jumping through flaming hoops.

2. As a service to those who are actually interested in staying updated on future editions, you could either have them follow your company on Twitter or have them sign up for email notifications when new issues are avaialble and provide them a link where to see it.

3. Those that have signed up for email notifications always have the right to opt out. Keep your advertising contained to your publication (not emails) and you'll have fewer people opting out.

What you've done is:

1. Validated those that have signed up for twitter or email notifications. In other words, they made the decision on their own free will and interest level in your publication. Now you only have 14,000 subscribers who were forced to register. That doesn't mean they are actually interested. Validation = Value to your advertiser.

2. Opt Out keeps your registration list clean and focused on those that are actively interested and supportive of your publication.

Marketing is no longer a numbers game. It's a game of Focus and targeting. I'll take 1000 qualifed leads over 14,000 unqualifed leads any day.
 This post is:  Informative (1) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Jason Joseph, Photographer
Dublin | OH | USA | Posted: 7:52 AM on 03.16.12
->> Maybe I am missing something, but I feel like I just looked through the content (articles, interview, Photography 101, etc) without registering a single thing. After clicking on the magazine cover, the first screen did ask me to register, but instead I just clicked on the Articles drop down menu and was able to access all of its content.
(shrug)
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Eric Canha, Photographer
Brockton | MA | United States | Posted: 8:38 AM on 03.16.12
->> Jim I wasn't trying to be negative. YOU asked us for feedback and I gave you just that. I could have done as Clark did and made a phony account to gain access but that A. would have artificially inflated your numbers and B. as a personal choice I just don't bother with sites that 'require' that I login unless they are sites I REALLY want to be in, in the first place. For those I have setup a phony Facebook and Google account.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Jon Longo, Photographer
Independence | KY | USA | Posted: 4:34 PM on 03.20.12
->> Hey Jim,
I just signed up. No big deal since you were NOT asking for my address or birthday, etc.

1)You really really need an 'Unsubscribe" button.

2)I do agree with what Mike said.You should have a sample issue available without any registration. If I had just come across this while surfing, I would not have signed up just because it would have been a hassle.

3)Magazine looks good. The page arrows could be a little better defined and it would be nice to see it physically smaller.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Ingelbert Lievaart II, Photographer
Hamilton | ON | Canada | Posted: 3:11 AM on 03.21.12
->> I like this magazine a lot and it doesn't waste any paper. Already in the first issue I've picked up some really good tips for my event photography side of the business. I don't see what the problem is signing up for it! I think there's more to signing up than just a magazine subscription too because you become part of a community of event photogs. Not unlike the community you had to sign up for right here on SportsShooter. Signing up for free subscription is a bargain considering the work involved in setting up a magazine like this.
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

Israel Shirk, Photographer, Assistant
Boise | ID | US | Posted: 4:06 AM on 03.21.12
->> Can't turn off video ads... The whole UX here is a pain...
 This post is:  Informative (0) | Funny (0) | Huh? (0) | Off Topic (0) | Inappropriate (0) |   Definitions

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Thread Title: New FREE online Event Photographer Magazine
Thread Started By: Jim Roshan
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