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Layoffs / Starting from scratch
Kelvin Ma, Photographer
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Tampa | FL | USA | Posted: 11:24 AM on 07.02.08 |
->> With the axe falling in rapid succession all over this industry, just wanted to open this up to some possible solutions/concerns as to what we staff shooters can do when the inevitable comes knocking.
My paper, The Tampa Tribune, is having our latest round of cuts/layoffs:
http://blogs.tampabay.com/media/2008/07/tampa-tribune-e.html
Photo staff is being merged with the TV station downstairs. All will have to reapply for their jobs. Scary stuff. Didn't sleep a wink at all last night.
Mostly, questions like this were keeping me up:
Assuming the worst, how do I get started up seriously freelancing now that I have little or no gear to work with?
How do I compete with the weekend warriors/GWCs charging little or nothing - Especially when my paper encourages more and more "user-generated content"?
Is it even worth it going into debt to buy gear when this economy presents serious problems in getting back into the black?
Or do I just say f&*k it and abandon this dying industry altogether?
I know I'm not alone here. Just wondering what others in this situation have done or are thinking about doing.
This sucks. |
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Melissa Golden, Photographer
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Northern | VA | USA | Posted: 12:03 PM on 07.02.08 |
->> Hey man. Sorry to hear about the trib. It's a little silly to have to reapply for your own job, but them's the breaks these days. The freelance life can be pretty rewarding, but if you're just starting out, here are a few things to consider:
-I hope you have 30k+ in the bank. You'll want a chunk of it for incidentals like rent, new gear and marketing expenses like trips to NYC and business cards and a slick website. You may also want to consider relocating to a different market where the cost of living is lower or you have good connections to get started.
-On gear, you can save a few bucks by buying gently used equipment. You don't need the latest thing outta the box until you can afford it.
-Regarding work: for the editorial side of things, call in/ beg for any favors with folks at newspapers, wires and mags. You're going to have to diversify. Hope you've shot some weddings before. Consider joining EP or ASMP because NPPA isn't quite as geared toward one's new lifestyle as a freelancer. The people you may meet through EP/ASMP gatherings are good sources of information on all sorts of things. You're gonna have to start actually networking outside of your own newspaper. Everyone is a potential client.
That's all I can think of right now. I'll post more if I can think of more.
Good luck. |
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Eric Canha, Photographer
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Non Conforming | MA | United States | Posted: 12:23 PM on 07.02.08 |
->> Kevin
My opinion is that in order to survive as a photographer everyone will have to start thinking of them selves as PHOTOGRAPHERS first and pj's second or third.
Diversify! Brush up on portrait skills, look to see what is current in terms of styles for kids, families, SENIORS (BIG MARKET). If you don't do much with strobes, flash, and lighting brush up on that too. Keep looking for jobs OUTSIDE of editorial shooting.
Don't forget weddings mitzvahs corp parties pr and all the other possibilities.
As far as buying gear goes, a couple of bodies and some basic glass + a speedlight should cover most needs. Get in tight with one or two rental outlets. Things like strobes and packs can generally be rented for short $$'s. Same goes for for long glass. Unless you are using it daily rent what you need. Around here I can rent a 300 2.8 for $50 and a 400 is $80.
Shop around for a basic insurance policy that is written for photographers as this will also cover the rental gear (make sure though). That will eliminate the need for credit cards to hold deposits on rental gear. Rent what you may need for a job that you don't own and pass that on in the billing.
EVERY person that you bump into is a client that you haven't closed on. Almost everyone sooner or later hires a photographer for something. Always keep that in mind. Then look for some of Deb's posts on how she made the move. She has some very good insights. Look for the post about her bumping into a woman at the gym.
Stay positive and good luck! |
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Allan Campbell, Photo Editor, Photographer
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Portland | OR | USA | Posted: 12:58 PM on 07.02.08 |
->> Kevin, I hope things work out for the best for you be it as a staffer or freelancer.
Your happenstance struck me as a good example of what all the big names keep trying to get across. Staffers like ourselves need to be charging top dollar for those freelance assignments that we occasionally pick up. When our office, desk , internet and gear is provided (not everyone is in that situation) it is too easy to say sure I can do that assignment for a couple hundred buck, no sweat, extra money. Someone else is covering our cost of doing business. When we land out on the street, all those clients will want the same low ball pricing they are used to getting and will scream when we tell them our price has increased due to not having corporation backing.
I do not know about you, but I do not have enough money banked to buy all new gear... I am really wishing I had not sold off personal gear that I owned outright, just in case something happens down the road.
Everyone keeps saying to charge a proper price and I hope we are all starting to learn. |
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Dennis Wierzbicki, Photographer
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Plainfield | IL | USA | Posted: 1:03 PM on 07.02.08 |
->> Kelvin - sorry to hear of your misfortune. I understand what it's like to be out of work and pondering your future. I also know you're a talented photographer as I've seen some of your work here in Chicago from when you worked in the area.
Coincidentally, this article was just published on SS:
http://www.sportsshooter.com/news/2014
Vince Laforet does a good job of summarizing the state of the industry and offers some realistic alternatives for moving forward.
From the above article:
“I'll leave you with this. If I were 22-years old right out of college looking for a job or a career path, I wouldn't be focusing on working on x newspaper to get to y newspaper and then eventually z magazine with my 20 image portfolio that contains 2 spot news photos, 4 sports pix, 4 feature photos, and a 10 picture story. That model is dead - to put it bluntly. I'd be thinking big - realizing that I have a chance to be a pioneer in this new world of opportunity. Trying to think up of the next big thing. “ |
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Armando Solares, Photographer
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Englewood | FL | USA | Posted: 1:32 PM on 07.02.08 |
->> Kelvin,
I have been an independent business owner for 2 years now. Prior to that I worked at several newspapers. The reason I don't say "freelance," is because I am running a business. Plain and simple.
The purpose for said business is to make money. So how do you do that?
Explore every aspect of photography. There are great untapped markets out there. There are many people willing to pay premium prices for excellent photography.
There will be a lot of talking, walking, networking and even hard times ahead if you choose to embark in a career in photography as a business.
You have to diversify and be open to put all your skills to work. You have to hustle and you have negotiate terms that are positive to your business and your business model.
This next bit of information comes from advice I received from friends and colleagues before I started my business. And from things I've learned along the way.
First, make sure this is something you really want to do. Make sure you are passionate about photography and you want to keep doing it because you WANT to, not because you have to, or because this all you know how to do.
A friend of mine left the paper at the same time as I did, he chose a different path and said he didn't love photography anymore. He didn't want to do it anymore. And he said, he wasn't an entreprenuer or didn't have that in him. He became a teacher and he is doing very well. He doens't even own a camera anymore.
Second, if you choose to become a business make sure you educate yourself about the business of photography. Find a good CPA and incorporate. This will also allow you to tap into business credit lines and it protects your personal assets.
Look at books like, John Harrington's, "Best Business Practices," "Selling the Invisible," by Harry Beckwith, "How to Win Friends and Influence People," Dale Carnegie. Check the SBA website http://www.sba.gov/
There is very good information there on running a business, grants, etc. Organiztions like ASMP, EP, PPA, WPJA, are very good sources of information too.
Third, Get a website that shows your work, your versatility and your vision. And remember you no longer work for a newspaper. Your clients are the world. The guy around the corner, or a CEO in Argentina. You never know.
Fourth, Get the best equipment "you can afford." What I mean by that is to get what works for what you want to do. If you are not going to shoot sports, do you really need a camera that shoots 12 frames a second? Perhaps a full frame camera will serve you best. Or perhaps a prosumer model is the best fit. Stay away from debt as much as you can. But have credit available for those hard days ahead.
Fifth, Market yourself on the web, to editors, media buyers, art directors, etc. The "Photography Industry is not dying," Photography has more outlets now than ever before. Paying outlets at that. Think about all the portraits you shot for a newspaper - There are people who pay handsomely for those (indiviuals, families, business executives, corporations, etc.) Building mugs, There are plenty of people that pay well for those too - (architects, real estate agents, developers, cities, designers, landscapers, etc...) And there are many more avenues. Photojournalism weddings, there are former members of this site an colleagues of mine and friends too that make well over $5k per wedding some well into the 10ks.
Newspapers are dying because of technology, and they are still doing business as if it were the 1920s - That is why they are in trouble. A McClatchy executive said this or something similar to this on NPR a few days ago, we can outsource design, copy editing, reporting and writing to India, but obviously we can't outsoruce photography, opinion, local reporting that takes someone hitting the pavement.
Sixth, Don't worry about things that are out of your control. I have lost a lot of jobs in the past 2 years to people who are doing the jobs cheaper, giving away copyrights, or working for free. In the end I can't control that, so I don't worry about it. But I've had people hire me after someone else did the job on the cheap - and then it needed to be done the right way.
Seventh, Set prices to run your business, budget and stick to the budget. A fair price is in my opinion, a price that values your work, keeps you in business, and your client is comfortable paying.
Eight, Everyone is a client. Be nice, always have cards, and dress appropiatley for client meetings. Perception goes a long way in any business.
These are not really in a particular order, but they all apply to how I've run my business.
If I think of anything else .... I'll jump back in.
Good luck to you... and all of you facing these tough times. |
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Gene Boyars, Photographer
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Matawan | NJ | United States | Posted: 3:48 PM on 07.02.08 |
->> Kelvin,
Lots of very solid advice from these folks. I too have traveled that road a few times and the last time I was happy to take the money and run. The one other piece of advice I would add to Eric and Armando and the others is start planning now, today even if you have a staff job next week or next year be thinking about the future, about an exit plan. When I started in the newspaper world the "enemy" was TV and too many newspapers, especially afternoon papers tried to compete with TV head to head. They could not, they never really figured it out and now there are very very few afternoon dailies anywhere. Today newspapers are fighting the internet but failing again. They create great web sites but they have not figure out how to turn that into cash flow. So, think now about your own future and what you can do to with photography to generate cash in the future. There is money out there to be made, you just have to go find it but you also need a business plan that is solid because just having jobs to shoot as a freelancer/business owner is not enjoy to make the money you need. |
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Clark Brooks, Photo Editor, Photographer
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Urbana | IL | USA | Posted: 4:57 PM on 07.02.08 |
->> Kelvin:
As Mr. Boyars said, "Lots of very solid advice from these folk." His advice of don't wait to start is spot-on. Anyone who is low man/woman on their paper's totem pole should be planning what I like to call the "Golden Lightbox" (we don't need no stinking parachutes!). You just never know when the axe is going to fall and when it fall next. I, too, am a layoff survivor ;)
If you still want to be a photographer after the dust settles and you are laid off, prepare yourself now by saving up four to six months of your average monthly living expenses. Sock a few pennies away to upgrade existing equipment, if you have it, and purchase what you absolutely need to get started. Start looking at ways to cut your expenses as you make the transition.
Like Mr. Canha says, every customer is a potential client starting NOW. Start collecting business cards, making list of potential clients, take a portrait seminar if you need it and start analyzing your market. This with the advice above, when the time comesm, you will well-prepared to hit the ground running the very next day. |
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Dave Doonan, Photographer
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Kingston | TN | USA | Posted: 2:42 PM on 07.03.08 |
->> Clark, nice advice, but...
What about folks who live in measly paychecks, and barely have enough for bills, let alone saving for equipment?
I am feeling secure for now, but who knows what the future holds?
I would like to know what plans folks have when they get laid off and are barely making it? Not everyone works at a major daily where buyouts are possible. I mean some of us who toil a little community newspapers, are scraping to get by, and as for me, I work in a community where opportunities are few and far between. I have tried to apply for other jobs in larger communities, but it seems that obviously competition for these few positions is fierce. Please, how about some more practical advice?
No offense, Clark. |
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Clark Brooks, Photo Editor, Photographer
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Urbana | IL | USA | Posted: 4:17 PM on 07.03.08 |
->> None taken, Dave.
The most practical advice I can offer is to find a way to generate more income - even if it means moving outside of photography for a while or picking up a second/third job to build a war chest in order to stay on course.
Opportunities don't happen, they are made and in my experience, don't start happening until you start reaching for them relentlessly.
As for practical advice, if was making a "measly paycheck" (and I been there...wait I think I'm still there) I'd pick up a second job for six months, a year with every cent going towards the Golden Lightbox. In whatever time is left continue to seek out a better paying opportunity.
The other option is look seriously at the weddings and senior portrait market in your area. Can you compete? Can you deliver a an adequate or better yet, superior product/service? If your market isn't saturated or weak it may be move beneficial on several levels to put your efforts here rather than a part-time job.
Don't have the gear to go at it on your own yet? Look for a way to help local studio owners or established wedding shooters as a second shooter.
One other idea for you - How well do you know photography? Teach a series of photo classes to beginners and wannabes covering topics such as camera settings, exposure, and composition. Teach another on post-processing so the get pro-like results. Teach another on how to shoot sports, nature or whatever. You may not make a lot of money at it directly, but if you help a few people get better at taking pictures they will refer work your way making the transition even easier. Check out your park district, local junior college or start a sorta of continuing education program on your own.
There is a story I want to share. There is Nigerian immigrant about my age here in town who own's a ton of apartment complexes. 20 years ago when I first ran into him he worked three or four minimum wage jobs. He slept four or five hours, if that I think, a night but was always working. He saved every penny he could and even sent money home to his family. His first rental property he learned to fix everything and final moved out of the house where he shared a room. Today he owns a large number of student apartment complexes, a bunch of smaller multi unit buildings and at least two hummers. The moral, if you work hard and long enough as this chap did you'll achieve success.
Oh and one more story . . . . One of my clients was laid-off from his job as pressman for a newspaper in Urbana back in 1979. He had a choice of moving to a new city in Michigan to fill a job opening or staying put in the community. With the support of his spouse they stayed here where he started a weekly newspaper in a small community that already had another established pub. He sold ads, hired people to write, did the layout and the billing/accounting work. He put in a lot of hours to make his paper a success. A few years later he bought his own press. Before that however, the other paper folded. 25 years after he started it, he sold it to one company and it was bought by another while he served on the board of the new one. He could have stayed retired but like entreprenuers had to stay busy so he started the magazine we now provide with content. Lucky for me almost 30 years later he stuck around.
In both cases, both individuals worked hard to build something wonderful and enjoy. I imagine it wasn't easy for either of them, but their hardwork and tenacious work ethic paid off. Your will, too, some day. |
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Dave Doonan, Photographer
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Kingston | TN | USA | Posted: 5:17 PM on 07.04.08 |
->> Clark, it all sounds like sound advice.
Today me editor pissed me off so much that I am now considering to selling my services to some other papers in the area who cover my county. I don't know if this is economically feasible, but maybe I should eat the crap she is dishing out because of the steady paycheck. but I definitely am going to explore different avenues that will not conflict with my paper. any input from others is welcome. |
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Todd Swenson, Photographer
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Klamath Falls | OR | USA | Posted: 2:24 PM on 07.30.08 |
->> Like many people I have been reading the posts and articles for months about newspapers across the country making cuts. I knew that is would be a possibility for similar cuts to happen within my company, and until recently I was glad to have a job.
I was laid off yesterday from the Herald and News in Klamath Falls, Ore. As shocking as it was to hear that my position (1 of 2 Staff Photojournalists) was cut, what was more mind boggling was to try to understand how a news organization of this size was going to operate with only one photographer. So while I am the one who lost my job, I'm not sure I would want to be the other photographer, because he will be expected to do more than he should... and we were already overextended when it was the 2 of us.
I'm sure I will land on my feet somewhere, doing something--but like many people in the same boat, there is this feeling of uncertainty, especially with regard to whether it is worth it to try to stay in the industry. I know that I would like to continue to work for a news organization, whether it be a newspaper, magazine or something else. What's next, where will the opportunity to showcase and inform be? (and of course also be able to afford the rent ;p)
I appreciate the sentiments already expressed here for those before me who have lost their jobs, as I was one to express similar ones previously. I also would appreciate any advice that any of you might have.
(editors can view my work and resume at http://www.toddeswenson.com) |
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Israel Shirk, Photographer, Assistant
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McCall | ID | US | Posted: 3:37 PM on 07.30.08 |
->> The best advice I was ever given was to say "Yes, I can do that"... And then scramble to figure out how to do it. "Medium format" - "Yes"; "Wedding" - "Yes". You'll also figure out the cost of doing business really quickly when you tally up rental bills this way.
Get a few different cards so that you can differentiate yourself from a GWC - have one for each kind of prospective client you might run into (wedding, portrait, commercial, etc). Everyone is a photographer; all photographers do not have good work - demonstrate right off the bat that you know what you're doing. It will turn someone who says "I'm a photographer too" into "I was looking for someone to take some more professional pictures of my kids."
Everyone, especially the GWC's, are clients. You just have to inform them of that. |
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Joseph Brymer, Photographer
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Lincolnton | NC | usa | Posted: 3:40 PM on 07.30.08 |
| ->> I had a similar thing happen a few years ago. I had been freelancing for the past six years but the market is shrinking so I've had to take a job at a custom lab for a company that shoots kids portraits. I'm still doing the freelance thing just now on nights and weekends. Good luck whith whatever you decide to do. |
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Alicia Wagner Calzada, Photographer
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San Antonio | TX | USA | Posted: 5:38 PM on 07.30.08 |
->> Here's one tip: if a newspaper is cutting the number of photographers on staff, they suddenly have a bunch of gear with no one using it, that will be worth nothing in 2 years.
When I got laid off, the first thing I did was negotiate a good deal on the used equipment that I had been using and taking care of for the prior 2 years. I got a complete set for about $3k. And even though it was used, I knew exactly where it had been and how well it had been cared for.
The other thing I have begun to do is diversify my skills to include things outside of photography. Because my husband is in this industry, I feel it is dangerous for our family future to rest on one industry which is so precarious.
Another thing, business skills, business skills, business skills. As someone who is self-employed, I now control my own fate. If things get slow, I am not waiting for someone in the advertising department to do better at their job. I am out there finding new options for myself. If you are self-employed you own and profit from your successes and you take great lessons from your failures that you can re-invest in your future.
Finally, remember that a change might be scary, but it is not always bad. Some amazing things happened in my life after I got laid off, things that never would have happened if I had stayed in that environment. So always look forward and always move forward. |
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Debra L Rothenberg, Photographer
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New York | NY | USA | Posted: 8:26 PM on 07.30.08 |
->> Kelvin,
Eric and the others are correct...DIVERSIFY!
At age 25, I experienced my first payoff. It was a Friday before Halloween and we-the reporters and myself, were called back in at 5 minutes to 5. The reporters were told "um, guys, clean out your desks, your last day is today. The paper has been sold." Jaws dropped. I asked "what about me?" and was told for the time being,I was ok. On Monday, I was told I had a month if that so do the assignments and then use the phones, the darkroom, whatever. Less than a month later, my editor told me "go wipe out the darkroom and go home. This is it." This was the best job I had-I still look back on it fondly.I was living my dream-living at the Jersey Shore with the Ocean as my yard,working with people I adored (some whom are still in my life 21 years later) and shooting some great assignments.
I moved a little north to Monmouth County, collected unemployment, freelanced for a larger paper and anything else I could do. After working for 2 larger papers in NJ and shooting part time for the County Parks Dept, I realized that was the job I really wanted but they never had a full timer before. My full time job was wiping me out and i was giving less and less time to the Park System which annoyed them. So, I told them to hire me full time and I would quit everything else. They said they never had a f/t position before and they couldn't pay me what the paper was paying me. I told them I didn't care. Long story short, they created a full time position, I took a hefty pay cut but I was thrilled beyond belief to be working there. I stayed for 12 years and at the 8 year marker,I was restless. I knew there was more out there for me but I didn't have a clue what. In my 12th year, I took the biggest risk of my life. I have moved to strange places where I did not know a soul but I always had a job to go to. I always had a plan. Here I was, having just turned 37 and I moved to the great unknown-NYC...a place where just a few years prior I hated with a passion (that hatred was fear). I sold a brand new car and all I had was $13,000, some gear, a wonderful cat and too much "stuff."
No portfolio. Nothing.
I ALWAYS had a plan. Now, I had nothing. If NYC did not work out or if I didn't like living here, I had no clue what I was going to do.
A week later, I freaked and looked at my cat Max and said "what the f*** have I done to our lives?" There was a photographer everywhere-4 on my floor alone and I stunk. I had no friends here, knew no one, and was scared sh**less. I would go to my apt as soon as it started to get dark, and I never left the area between Washington Square Park and Union Square Park where I lived.
I called a photographer I had met many years before to see if he remembered me. He asked what I was doing and I told him I moved to NYC and could I come talk to him-that I was clueless. He told me to bring over everything I had-even if I thought it stunk, and bring over contact sheets too. He also said he only had 20 minutes to spare. His studio it turned out, was right around the corner from my apt. and he spent several hours with me. I went over, showed him what I had and he said I had several portfolios of work and to make them as individual ones depending on what kind of work I wanted. One for corporate, one for PR, one for newspaper, etc. He then asked if he could be brutally honest and of course I said yes. He said my presentation "looks like sh*t" and to clean it up. I did what he said, met with him again with the new portfolios and felt ok.
I showed them a total of 3 times-all in the same day and they have never been brought out again.
That Friday night, I was going to eat dinner and go to the gym. I had nothing else to do-I knew no one here. So, I went to the gym and working out next to me is this woman like me-oversized sweats and t shirt and a headband. Every other woman was wearing spandex and tons of makeup but us (it's the gym!!!) She starts talking to me and asks what I do. I tell her I am a photographer and she asks what I shoot. So I told her "anything that breaths" which she thought was funny, but it's the truth. Still lifes are not for me. She asks if I freelance and I said yes. I then ask her what she does and she says "I am the Vice President of a Public Relations Company." She asks for my card and we are on our way. About a week or so later she calls me for a job. At that job, I met people who asked for my card. EVERY SINGLE job I have ever gone on-the same thing happens. My entire freelance life is due to this one day at the gym meeting this angel. If this angel were to walk into my apt. now, I would not know her. There have been several times throughout my years here that some women would come up and start talking to me as if they know me and each time I ask myself "is that her?"
As people have stated here-EVERY person is a potential client. You HAVE TO BE NICE TO EVERYONE you meet...you just never know who they are or who they know. You also have to be accomodating. You have to ask the client what they want and make sure you deliver the goods. Be creative but make sure you get that photo(s) they want.
Marketing may work for some of you but aside from a web site and business cards, I have never marketed myself. |
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Steve Ueckert, Photographer
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Houston | TX | USA | Posted: 8:52 PM on 07.30.08 |
->> Todd Swenson--
How far are you from Eugene, Oregon? I would certainly inquire about working for the Register-Guard. It can't hurt to ask.
--Steve |
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Jeff Stanton, Photographer
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Princeton | IN | USA | Posted: 11:09 PM on 07.30.08 |
->> I never thought I would be saying this, but I feel blessed that I ended up working in page design for eight years while I was shooting. It has provided diversity for me that nobody else has mentioned or seems to care about, but believe me, it's paid dividends more times than I can count.
Think of if. If you are in the newspaper business and desire to stay in the business, what better way to do that than to be in a position to offer your employer another set of skills unlike any other shooter has. Who is more valuable? The photographer who shoots and shoots only? Or the photographer who can write, report, do graphics, web work or page layout? |
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Kelvin Ma, Photographer
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Tampa | FL | USA | Posted: 7:53 PM on 08.28.08 |
->> Thanks for all the info! It will certainly come in handy...
I was laid off today.
Didn't make the cut, along with two other photographers. Luckily, I've got some gear of my own, bought some lights a few months ago, and I'll at least be able to plod way through some smaller gigs until I land on my feet.
Thanks for all the support and advice! |
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Stan Lim, Photographer
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San Bernardino | CA | USA | Posted: 8:40 PM on 08.28.08 |
->> I'm so sorry to hear that Kelvin! Your Icon says it all!
Good luck to you!
Stan |
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Armando Solares, Photographer
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Englewood | FL | USA | Posted: 8:51 PM on 08.28.08 |
->> Sorry to hear that. Good luck - and don't worry the future is wide open. It will be what you make of it.
-Armando |
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Clark Brooks, Photo Editor, Photographer
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Urbana | IL | USA | Posted: 9:58 PM on 08.28.08 |
->> Kelvin.
Sorry to hear about the layoff, dude. Glad to hear you started preparing for it in advance. Hopefully, others in you situation will do the same so they aren't caught off guard and will be ready to hit the ground running.
Feel free to email me any time if you need a sounding board or need help getting started marketing your services. |
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Eugene P. Tanner, Photographer
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Honolulu | HI | USA | Posted: 2:55 AM on 08.29.08 |
->> Keep your head up Kelvin,
I was laid off for the second time in the last year...
Eugene |
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